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Marketing

Bravo’s Project Runway and Carvertise Strut Through Manhattan with Interactive OOH Marketing Campaign

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November 16, 2021 — As the models hit the catwalk for Season 19 of Bravo’s Project Runway this fall, NBCUniversal and Carvertise joined forces on a new marketing campaign that’s giving the Bravo hit show some added swagger. The entertainment giant partnered with Carvertise, the leading rideshare advertising and marketing company in the country, to … Read more

Florida Personal Injury Firms Switch Gears with New Active Out-of-Home Advertising Strategy

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September 14, 2021—In the fiercely competitive world of personal injury law, more and more firms throughout the Sunshine State are shifting their efforts and marketing dollars to a new, and decidedly more active, form of Out of Home advertising.   In just the past year, more than 40 personal injury firms across the country—including many in … Read more

Visit Indy and Carvertise Hit the Streets in Chicago with Memorable Marketing Campaign

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September 10, 2021 – WILMINGTON, Delaware – As Indianapolis’ tourism industry reopens, Visit Indy has launched a new marketing campaign that is rolling through Chicago — literally.  The tourism bureau has partnered with Carvertise, the leading rideshare advertising and marketing company in the country, to create a mobile marketing fleet of 33 Uber and Lyft … Read more

Carvertise and Discover Lancaster Partner on Campaign to Drive Tourism and Visitor Safety

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CarMask™ product reinforces COVID-19 readiness

September 9, 2020 – WILMINGTON, Delaware – Carvertise, Inc., the leading rideshare-based transit advertising company, today announced the launch of an innovative multi-market marketing partnership with Discover Lancaster.  As part of this partnership, Discover Lancaster will utilize Carvertise’s hyperlocal targeting capabilities, and incorporate the innovative CarMask™  product, within adjacent markets throughout the Mid-Atlantic, including Philadelphia, Delaware, and Maryland.

The Discover Lancaster campaign will highlight the breadth and depth of scenery, activities, shopping and dining throughout the Amish farmlands, small towns, and thriving Lancaster City in Lancaster County.  Carvertise will deliver eye-catching rideshare based ads across a fleet of 16 vehicles, and is also the first Carvertise destination marketing campaign to incorporate the new CarMask™ product.   The bright blue CarMasks will also help reinforce Lancaster’s strong commitment to all visitor safety.   

We’re pleased to partner with Discover Lancaster on a campaign that meets all their key objectives in a post COVID-19 environment,” said Greg Star, Co-founder, Carvertise.  “A reduction in long-distance travel has reinforced a need for destination marketing entities to reach hyperlocal audiences, reminding them of the attractions and experiences within minutes of their homes.  In addition to generating this awareness, the destination campaign also needs to remind audiences that the destination is safely open for business,” added Star.

“We’re excited to bring the message of Discover Lancaster to our neighbors through our partnership with Carvertise,” said Edward Harris, CEO of Discover Lancaster.  “The combination of Carvertise’s market targeting capabilities, along with its innovative and striking CarMask™ product, will drive distinctive and measurable performance against our campaign goals, and remind our audience that you’re only a short trip from truly feeling a world away in Lancaster”.

Carvertise’s hyperlocal targeting campaigns and CarMask™ are available in all 50 states, and can be leveraged by other tourism entities looking to make a big marketing splash in their local and regional communities.

 

About Carvertise:

Carvertise is America’s Largest Rideshare Advertising Company on a mission to revolutionize the way brands communicate with consumers outdoors. Leveraging a built network of 550,000 registered drivers, Carvertise is running wrapped-car ad campaigns around the country for clients including 7-Eleven, EA Sports, NASCAR, and GlaxoSmithKline. Geo-targeted, highly memorable, with a heavy emphasis on analytics, Carvertise is proudly spearheading the future of transit advertising. For more information, please visit carvertise.com.

About Discover Lancaster:

Lancaster is a wonderful blend of urban style and rural splendor, with many rich cultures, from the Amish to the arts. Travelers can take in our vibrant downtown city life – with galleries, great dining, specialty shops, and live music – and explore surrounding towns and villages to get a sampling of the heritage, food, craftsmanship, and attractions for which Lancaster is famous. Visit us at www.DiscoverLancaster.com.   

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Contact Information:

Lauren Spinelli

Director of Marketing

Carvertise

302-273-1890

Sp******@********se.com

Face Masks Placed on Government Cars to Promote Mask-Wearing

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August 5, 2020 – WILMINGTON, Delaware – Carvertise, Inc., a rideshare-based transit advertising company, announced the launch of its #TeamMASK advertising campaign with the New Castle County Government in an effort to promote the continued importance of mask-wearing to stop the spread of COVID-19.  

As a part of this initiative, eleven high-mileage county vehicles, including the County Executive’s very own car, were selected to don gigantic custom-made “Car Masks” that fit over the grill of the vehicles. The vehicles also prominently feature a #TeamMASK slogan on both driver and passengers sides, to proudly state the county’s position on wearing face masks to curb the spread of COVID-19.

The county vehicles selected are a medley of paramedic and public works sedans and trucks that will be seen at COVID-19 testing sites, public parks, and construction sites. Each vehicle travels a minimum of 1,100 miles a month which will create an estimated 82,500 monthly impressions, according to Carvertise’s proprietary impression calculating algorithm. For the duration of this three-month advertising campaign, 2.7 million impressions will be created generating significant reach and frequency throughout the entire county. 

Carvertise CEO, Mac Macleod, stated “New Castle County has become the first government entity in the country to transform their fleet of vehicles into moving billboards promoting public safety messaging specific to COVID-19. Not only does the creativity of the face masks make it memorable, but it is also highly cost-efficient. These vehicles are driving around the county everyday as it is; now, however, they’re holding the dual purpose of marketing to county residents. That’s a 2-for-1 benefit.” 

“The #TeamMASK campaign is a great way for us to drive home an important public safety message to our county residents,” said Matt Meyer, County Executive, New Castle County, Delaware.  “What better way to show a sense of community spirit and pride around public mask compliance than to have these larger-than-life face masks adorned to our highest mileage vehicles? I’m highly confident this will get people thinking and talking about mask-wearing,” said Meyer.

Macleod added, “This is innovative advertising at its finest. It’s creative, it’s memorable, it’s culturally relevant, it’s reaching the right audience, and it’s effectively communicating the right message through the use of humor. Everyone who sees these cars stops in their tracks, takes a picture of it, and understands the message being promoted. Big kudos to New Castle County for being bold enough to be first.”

#TeamMASK wraps and Carvertise’s gigantic “Car Masks”, are available in all 50 states and can be leveraged by other government and healthcare entities looking to make a big marketing splash in their communities.

About Carvertise:

Carvertise is America’s Largest Rideshare Advertising Company on a mission to revolutionize the way brands communicate with consumers outdoors. Leveraging a built network of 550,000 registered drivers, Carvertise is running wrapped-car ad campaigns around the country for clients including 7-Eleven, EA Sports, NASCAR, and GlaxoSmithKline. Geo-targeted, highly memorable, with a heavy emphasis on analytics, Carvertise is proudly spearheading the future of transit advertising. For more information, please visit carvertise.com.

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Contact Information:

Lauren Spinelli

Director of Marketing, Carvertise

(302) 273-1890

Sp******@********se.com

10 Insurance Companies With Rideshare Policies Available

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Extra driving means an increased risk of accident, whether you give rides to passengers or deliver to people’s doors. Your personal insurance won’t cover your driving, so you’ll need more insurance to compensate. Many rideshare and delivery services have insurance for their drivers. However, they may not have sufficient coverage for every driver.  Fortunately, many … Read more

3 Reasons Vehicle Wraps Work

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Have you ever been stuck in traffic? Not only is it annoying, but it’s such a boring experience. You can’t pick up your smartphone for entertainment. Instead, you keep your eyes fixed on the jammed highway.  Then, when you least expect it, you notice a wrapped car in the next lane. The full-body wrap is … Read more

What Is Out-of-Home (OOH) Advertising? 

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What Is Out-of-Home (OOH) Advertising?  In our screen-loving world, digital marketing is all the rage. But other forms of advertising, like out-of-home (OOH), are still an important complement—and sometimes an outright replacement—to digital marketing. Plenty of brands go all-in on a digital-first strategy, so it’s no surprise that many marketers haven’t used OOH before. Billboards … Read more

6 Ways Rideshare and Delivery Drivers Can Boost Their Income

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One of the perks of working in the gig economy is having more control over your income. You aren’t tied to a fixed salary. Even within gig work, rideshare and delivery driving are quite flexible jobs, offering many ways to maximize your driving income. Try some of these tips to earn more while you’re out … Read more

5 Benefits of Car Wrap Advertising

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Article Overview The Five Benefits of Wrapped Car Advertising Include: 1.  Memorable – proven to be the most memorable form of transit advertising. 2. Targeted – wrapped cars can reach geographic areas that are difficult, or impossible, to reach through billboards and buses 3. Tracked – gone are the days of no accountability. All wrapped cars are gps … Read more

Turning Heads with Graphics that “Wow!”

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Compelling a reaction with graphics is no small feat.  Accomplishing it can pay dividends.  So I thought I would explore some examples we at Carvertise have helped put on the road, and elaborate a bit on what can make a captured audience say “Wow!”

Flight of Fancy

A creative approach to our form of out-of-home advertising and a clever way of catching attention is using imagery you may not normally find at ground-level.  So when Norwegian Air came to us with their design, we were… well floored!  The bright red of their branding in contrast with the stark blue sky already successfully catches the eye.  The clever use of one of their planes breaking across the red cloud and flying into the blue sky creates a dynamic visual.  A moment of flight captured and suspended on the side of the car adds a level of ‘cool’ to the graphic.  The dual sense of a “getaway” really makes this clean, successful advertisement.

Dramatic Performance

Ever get the feeling someone is looking at you?  Of course you have, but has an advertisement ever triggered that response for you?  Cirque Du Soleil’s wrap certainly accomplished that!  The world-renowned circus showed exactly what they’re known for with this advertisement. Wonderfully energetic, colorful, and often dramatic shows, played out by their talented and intense performers, is put on full display on this wrap.  The “Wow!” and “Whoa!” responses to this advertisement were always similarly energetic.

Money Talks

Everyone likes a little more green in their pockets, something Carvertise is a huge proponent of.  So when DraftKings came to us looking to expand their advertising campaign, we were delighted to see what they had come up with. This is a great example of an advertisement doing something visually out of the ordinary, multiplying its ability to capture attention.  The bright green pops and catches your eye as soon as it comes into sight.  Then you see 5-dollar-bill Abe Lincoln sporting a bright orange hat and headphones and he’s immediately the coolest guy in the crowd.  This bright and to-the-point design turned heads everywhere it went.

A Different Ride

We’ve all had a “double-take” moment, where we have to look twice at something to make sure we’re seeing things correctly. Dutchess County Tourism’s advertising campaign did a fantastic job of this by utilizing our product in a special way. Which car is real?! Lining up just right with the driver’s car, utilizing the sheen of the materials, we get a vision of what FDR looked like in his Lincoln Model-K.  Designing the advertisement to take advantage of this canvas is one of the many advantages to this medium.  This clever use of the wrap was an immediate head-turner.

Make a Splash

Our eyes are drawn to movement and action even more so when bright colors are in involved.  When an advertisement like Ricciardi’s comes along and combines those aspects with a solid and clear message, the results are mesmerizing.  The bright blue paint splashing down the car as if actually spilled is a brilliant use of a concept that resonates with everyone. The easily legible branding and messaging communicates clearly to those now captured by the ad’s imagery.  This remains one of my favorite wraps we’ve done to date.  The movement and color are so vibrant, the design so dynamic, that it still catches my attention.  I can’t help but put it up on a pedestal for ‘cool’ and ‘wow!’

How Community Colleges Can Increase Enrollment and Student Aid

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Community colleges play an integral role in our communities across America. They are responsible for educating and training over eight million students per year and help bridge the gap between higher learning and the workforce needs of a given region.  While their place in our communities is well established and extremely beneficial, these institutions are … Read more