Government

CarMask™ product reinforces COVID-19 readiness

September 9, 2020 – WILMINGTON, Delaware – Carvertise, Inc., the leading rideshare-based transit advertising company, today announced the launch of an innovative multi-market marketing partnership with Discover Lancaster.  As part of this partnership, Discover Lancaster will utilize Carvertise’s hyperlocal targeting capabilities, and incorporate the innovative CarMask™  product, within adjacent markets throughout the Mid-Atlantic, including Philadelphia, Delaware, and Maryland.

The Discover Lancaster campaign will highlight the breadth and depth of scenery, activities, shopping and dining throughout the Amish farmlands, small towns, and thriving Lancaster City in Lancaster County.  Carvertise will deliver eye-catching rideshare based ads across a fleet of 16 vehicles, and is also the first Carvertise destination marketing campaign to incorporate the new CarMask™ product.   The bright blue CarMasks will also help reinforce Lancaster’s strong commitment to all visitor safety.   

We’re pleased to partner with Discover Lancaster on a campaign that meets all their key objectives in a post COVID-19 environment,” said Greg Star, Co-founder, Carvertise.  “A reduction in long-distance travel has reinforced a need for destination marketing entities to reach hyperlocal audiences, reminding them of the attractions and experiences within minutes of their homes.  In addition to generating this awareness, the destination campaign also needs to remind audiences that the destination is safely open for business,” added Star.

“We’re excited to bring the message of Discover Lancaster to our neighbors through our partnership with Carvertise,” said Edward Harris, CEO of Discover Lancaster.  “The combination of Carvertise’s market targeting capabilities, along with its innovative and striking CarMask™ product, will drive distinctive and measurable performance against our campaign goals, and remind our audience that you’re only a short trip from truly feeling a world away in Lancaster”.

Carvertise’s hyperlocal targeting campaigns and CarMask™ are available in all 50 states, and can be leveraged by other tourism entities looking to make a big marketing splash in their local and regional communities.

 

About Carvertise:

Carvertise is America’s Largest Rideshare Advertising Company on a mission to revolutionize the way brands communicate with consumers outdoors. Leveraging a built network of 550,000 registered drivers, Carvertise is running wrapped-car ad campaigns around the country for clients including 7-Eleven, EA Sports, NASCAR, and GlaxoSmithKline. Geo-targeted, highly memorable, with a heavy emphasis on analytics, Carvertise is proudly spearheading the future of transit advertising. For more information, please visit carvertise.com.

About Discover Lancaster:

Lancaster is a wonderful blend of urban style and rural splendor, with many rich cultures, from the Amish to the arts. Travelers can take in our vibrant downtown city life – with galleries, great dining, specialty shops, and live music – and explore surrounding towns and villages to get a sampling of the heritage, food, craftsmanship, and attractions for which Lancaster is famous. Visit us at www.DiscoverLancaster.com.   

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Contact Information:

Lauren Spinelli

Director of Marketing

Carvertise

302-273-1890

Sp******@********se.com

August 5, 2020 – WILMINGTON, Delaware – Carvertise, Inc., a rideshare-based transit advertising company, announced the launch of its #TeamMASK advertising campaign with the New Castle County Government in an effort to promote the continued importance of mask-wearing to stop the spread of COVID-19.  

As a part of this initiative, eleven high-mileage county vehicles, including the County Executive’s very own car, were selected to don gigantic custom-made “Car Masks” that fit over the grill of the vehicles. The vehicles also prominently feature a #TeamMASK slogan on both driver and passengers sides, to proudly state the county’s position on wearing face masks to curb the spread of COVID-19.

The county vehicles selected are a medley of paramedic and public works sedans and trucks that will be seen at COVID-19 testing sites, public parks, and construction sites. Each vehicle travels a minimum of 1,100 miles a month which will create an estimated 82,500 monthly impressions, according to Carvertise’s proprietary impression calculating algorithm. For the duration of this three-month advertising campaign, 2.7 million impressions will be created generating significant reach and frequency throughout the entire county. 

Carvertise CEO, Mac Macleod, stated “New Castle County has become the first government entity in the country to transform their fleet of vehicles into moving billboards promoting public safety messaging specific to COVID-19. Not only does the creativity of the face masks make it memorable, but it is also highly cost-efficient. These vehicles are driving around the county everyday as it is; now, however, they’re holding the dual purpose of marketing to county residents. That’s a 2-for-1 benefit.” 

“The #TeamMASK campaign is a great way for us to drive home an important public safety message to our county residents,” said Matt Meyer, County Executive, New Castle County, Delaware.  “What better way to show a sense of community spirit and pride around public mask compliance than to have these larger-than-life face masks adorned to our highest mileage vehicles? I’m highly confident this will get people thinking and talking about mask-wearing,” said Meyer.

Macleod added, “This is innovative advertising at its finest. It’s creative, it’s memorable, it’s culturally relevant, it’s reaching the right audience, and it’s effectively communicating the right message through the use of humor. Everyone who sees these cars stops in their tracks, takes a picture of it, and understands the message being promoted. Big kudos to New Castle County for being bold enough to be first.”

#TeamMASK wraps and Carvertise’s gigantic “Car Masks”, are available in all 50 states and can be leveraged by other government and healthcare entities looking to make a big marketing splash in their communities.

About Carvertise:

Carvertise is America’s Largest Rideshare Advertising Company on a mission to revolutionize the way brands communicate with consumers outdoors. Leveraging a built network of 550,000 registered drivers, Carvertise is running wrapped-car ad campaigns around the country for clients including 7-Eleven, EA Sports, NASCAR, and GlaxoSmithKline. Geo-targeted, highly memorable, with a heavy emphasis on analytics, Carvertise is proudly spearheading the future of transit advertising. For more information, please visit carvertise.com.

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Contact Information:

Lauren Spinelli

Director of Marketing, Carvertise

(302) 273-1890

Sp******@********se.com