Carvertise and Discover Lancaster Partner on Campaign to Drive Tourism and Visitor Safety
CarMask™ product reinforces COVID-19 readiness
September 9, 2020 – WILMINGTON, Delaware – Carvertise, Inc., the leading rideshare-based transit advertising company, today announced the launch of an innovative multi-market marketing partnership with Discover Lancaster. As part of this partnership, Discover Lancaster will utilize Carvertise’s hyperlocal targeting capabilities, and incorporate the innovative CarMask™ product, within adjacent markets throughout the Mid-Atlantic, including Philadelphia, Delaware, and Maryland.
The Discover Lancaster campaign will highlight the breadth and depth of scenery, activities, shopping and dining throughout the Amish farmlands, small towns, and thriving Lancaster City in Lancaster County. Carvertise will deliver eye-catching rideshare based ads across a fleet of 16 vehicles, and is also the first Carvertise destination marketing campaign to incorporate the new CarMask™ product. The bright blue CarMasks will also help reinforce Lancaster’s strong commitment to all visitor safety.
We’re pleased to partner with Discover Lancaster on a campaign that meets all their key objectives in a post COVID-19 environment,” said Greg Star, Co-founder, Carvertise. “A reduction in long-distance travel has reinforced a need for destination marketing entities to reach hyperlocal audiences, reminding them of the attractions and experiences within minutes of their homes. In addition to generating this awareness, the destination campaign also needs to remind audiences that the destination is safely open for business,” added Star.
“We’re excited to bring the message of Discover Lancaster to our neighbors through our partnership with Carvertise,” said Edward Harris, CEO of Discover Lancaster. “The combination of Carvertise’s market targeting capabilities, along with its innovative and striking CarMask™ product, will drive distinctive and measurable performance against our campaign goals, and remind our audience that you’re only a short trip from truly feeling a world away in Lancaster”.
Carvertise’s hyperlocal targeting campaigns and CarMask™ are available in all 50 states, and can be leveraged by other tourism entities looking to make a big marketing splash in their local and regional communities.
Carvertise is America’s Largest Rideshare Advertising Company on a mission to revolutionize the way brands communicate with consumers outdoors. Leveraging a built network of 550,000 registered drivers, Carvertise is running wrapped-car ad campaigns around the country for clients including 7-Eleven, EA Sports, NASCAR, and GlaxoSmithKline. Geo-targeted, highly memorable, with a heavy emphasis on analytics, Carvertise is proudly spearheading the future of transit advertising. For more information, please visit Carvertise.com.
About Discover Lancaster:
Lancaster is a wonderful blend of urban style and rural splendor, with many rich cultures, from the Amish to the arts. Travelers can take in our vibrant downtown city life – with galleries, great dining, specialty shops, and live music – and explore surrounding towns and villages to get a sampling of the heritage, food, craftsmanship, and attractions for which Lancaster is famous. Visit us at www.DiscoverLancaster.com.
Director of Marketing