Resources
The latest Carvertise news and insights on rideshare advertising.
In the News
April 20, 2021 – WILMINGTON, Delaware – Carvertise, Inc., America’s leading rideshare-based transit advertising company, today announced the launch of a strategic partnership with StreetMetrics, the leading out-of-home measurement and data analytics firm. This partnership will give agencies and marketers the ability to better measure the ROI on their targeted rideshare advertising campaigns; a big … Read more
April 13, 2021 – WILMINGTON, Delaware – Carvertise, Inc., America’s leading rideshare-based transit advertising company, today announced the hiring of Anthony Fuscaldo to the Carvertise team as the Director of Sales for Philadelphia. Anthony will focus on expanding Carvertise’s OOH presence across Philadelphia and the U.S., building brand awareness and recognition through a diversified list … Read more
It wasn’t until the end of 2018, however, that we discovered the tourism industry. That totally transformed our company. It was one of those euphoric product-market fits that every company founder dreams of one day finding. Our Uber and Lyft drivers frequently pickup passengers at airports, train stations, and hotels – just the places where … Read more
From the Blog
How to Measure Branded Vehicle Fleet Marketing Performance with GPS Tracking, Foot Traffic Attribution, and Digital Retargeting Trade shows and conferences remain some of the most valuable opportunities for brands to connect with customers, partners, and decision-makers. Yet many marketers still struggle to answer one fundamental question after the event ends: Did our investment actually … Read more
You’re planning an event promotion or retail launch, and you need visibility that actually shows up where your audience spends time. Rideshare advertising gives you something fixed placements can’t: mobile reach that follows consumer movement throughout entire cities. Carvertise helps brands turn this mobility into measurable campaigns with GPS-verified tracking and real-time analytics. This guide … Read more
One of the first questions marketers ask when planning a branded vehicle swarm is simple: how many vehicles do we need? The answer depends on more than event attendance. A strong Event SWARM plan accounts for venue layout, audience movement, traffic patterns, timing windows, priority coverage zones, campaign objectives, and measurement goals. For brand marketers … Read more
Major events concentrate attention, but they also concentrate competition. Around conferences, festivals, concerts, sporting events, races, product launches, and citywide celebrations, brands are often competing against venue signage, sponsor activations, billboards, digital ads, social content, and street-level distractions. For brand marketers and media planners, the challenge is not simply being near the event. It is … Read more
Major events create rare moments of concentrated attention. Thousands of people move through the same streets, pass the same hotels, gather near the same venues, and travel through the same arrival and departure areas. For brands, the challenge is not just being near the event. It is staying visible throughout the moments surrounding it. Carvertise … Read more
Event marketing is more competitive than ever. Brands need visibility before, during, and after an event to maximize audience reach, especially in the areas where attendees are already moving. Branded Chauffeur is a premium rideshare advertising solution that pairs professionally wrapped vehicles with scheduled chauffeur service. Brands can use these vehicles to transport VIPs, clients, … Read more