Plan a campaign
Plan a campaign
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Case study

Visit Fort Worth

Oct 2025 – Jan 2026 · Kansas City → Fort Worth

Visit Fort Worth · How Carvertise and Visit Fort Worth deployed a marketing campaign to drive 2,680+ tourists into Fort Worth.

2,680

verified visitors

$800k+

estimated economic impact

20

vehicles, 12 weeks

Client

Visit Fort Worth

Market

Kansas City → Fort Worth

Disciplines

Tourism Saturation

Visit Fort Worth wanted to turn awareness in Kansas City, a key feeder market, into visits during the competitive fall travel season.

Carvertise activated 20 fully branded rideshare vehicles across Kansas City for 12 weeks. In addition to everyday routes, the fleet came together for 15 SWARMS™ at events including PBR Outlaw Days, the American Royal, and Chiefs and Sporting KC games. Driver handouts carried the Fort Worth message inside the vehicles, giving passengers another way to discover the destination.

Azira measured travel to Fort Worth among people exposed to the campaign in Kansas City. The study identified 2,680+ verified visitors and estimated $800,000+ in economic impact.

In market
The result 2,680

verified visitors

To measure results, Carvertise partnered with Azira to connect exposure to the branded vehicles in Kansas City with subsequent visits to Fort Worth. The study identified 2,680+ verified visitors, representing $800,000+ in estimated economic impact.

Feeder market
20 full-wrap cars · 12 weeks
Kansas City, MO
Promoted destination
Fort Worth, TX2,680 verified visitors