Plan a campaign
Plan a campaign
← All work 02 / 04
Case study

Insider One

January 2026 · Javits Center, NYC

How Insider One used Branded Chauffeur to stand out at NRF Conference in NYC.

139

total passengers

81

total rides given

5

wrapped Teslas

3 days × 8 hours per day

of consistent engagement

Client

Insider One

Market

New York City

Disciplines

Retail tech Events

At NRF 2026, Insider One needed to reach a highly targeted audience in a crowded room. The conference brings together 41,000 retail professionals, 86% of whom play a role in purchasing decisions, and most brands were competing for attention inside the Javits Center.

Carvertise deployed five fully wrapped Teslas to extend Insider One’s presence beyond the venue and into the attendee journey, offering complimentary rides between hotels, dining and events, and NYC landmarks and transit hubs.

Riders boarded fully branded vehicles with in-car handouts and tablet video content. Vehicles were distributed across both entrances, weighted toward the highest foot traffic, with on-site coordination keeping rider volume consistent.

Three days of steady engagement: 81 rides, 139 passengers, and rider data that enabled meaningful follow-up after the show.

In market
The result 139

total passengers

Across three days at NRF 2026, five wrapped Teslas gave 81 complimentary rides to 139 passengers between the Javits Center, hotels, dining and NYC landmarks.

Branded Chauffeur
5 wrapped Teslas · 3 days
Javits Center, NYC
The attendee journey
139passengers
Hotels · dining · landmarks81 rides given