Datadog

RSAC brought tens of thousands of security and IT professionals to Moscone Center. Datadog took its brand presence beyond the conference floor with four fully branded vehicles offering attendees complimentary rides through its Branded Chauffeur activation.

The vehicles spent a week on the streets of San Francisco. For three conference days, all four provided rides for eight hours a day, keeping Datadog visible around Moscone Center and along the routes attendees traveled between hotels, meetings, dinners, and off-site events. Driver handouts gave guests another point of contact with the brand, while digital retargeting reached attendees with Datadog ads after the conference.

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