Albertsons wanted to build awareness and drive visits to its Tom Thumb and Randalls stores across Dallas, Austin, and Baton Rouge.
Carvertise activated 45 branded rideshare vehicles for four months, putting the brands on the streets people traveled every day. The campaign paired that ongoing market coverage with more than 20 game-day SWARMS™. Before home football games in each market, four vehicles moved together around the stadium for two hours, concentrating visibility as fans arrived.
The fleet carried Albertsons branding through neighborhoods, shopping corridors, and local events, while the SWARMS™ added a focused presence at moments when each city was gathering.
StreetMetrics measured visitation across 142 store locations using exposed and control audiences. The study recorded 58,973 visits from exposed audiences and more than 1.77 million exposed devices across the campaign footprint.
