HIGHER EDUCATION MARKETERS
INSPIRING CONTINUED LEARNING
Through Modern Out-of-Home
YOUR STUDENT’S Behavior is Changing
Transit
31 out of 35
Largest metropolitan areas in USA*
Rideshare
0 TO 98 MILLION
Growth of Uber’s monthly users from 2008 to 2020**
*Source: Washington Post, “Falling transit ridership poses ‘EMERGENCY’ for cities, experts fear”, Company Information 2020
**Source: Uber Newsroom, Company Information 2020
Strong Marketing opportunity
New City Movements
New Exposure Channel
New Tourist Preferences
*Source: Washington Post, “Falling transit ridership poses ‘EMERGENCY’ for cities, experts fear”, Company Information 2020
**Source: Uber Newsroom, Company Information 2020
Some of our partners
THE ADVANTAGE
YOUNG ADULTS HAVE BEEN RAPIDLY ADOPTING RIDE-HAILING
| 2015 | 2018 | Difference | |
|---|---|---|---|
| US Adults | 15 | 36 | +21 |
| 18-29 | 28 | 51 | +23 |
| 30-49 | 19 | 43 | +24 |
| 50+ | 7 | 24 | +17 |
| HS or less | 6 | 20 | +14 |
| Some college | 15 | 36 | +21 |
| College grads+ | 29 | 55 | +26 |
Largest Users of Food Delivery Apps
Percentage of each age group that have used a multi-restaraunt delivery website/app in the past 90 days
EXPOSURE WHERE STUDENTS ARE
Target events – Open Houses, Graduations and locations where your potential students are.
The #1 Most Memorable Form of Transit Out-of-home*
COVERAGE OPTIONS
Experiential
with Passengers
“Since the start of the campaign, I have talked with no less than 20 people who asked me about Berkeley [because of my wrapped car].
Yasmeen S
Berkeley College Campaign
CONVERSATION
STARTER
“For every school, word of mouth referrals consistently yield the best prospective students, more than any other source such as purchased lists or search engine referrals. All admissions officers know this. It’s not rocket science. ”
Maria LaTour Kadison
CEO, Edwards Co., Private School Specialized Ad Agency
What Our Drivers Say
“I’ve been approached by 30-40 people so far, asking me about WilmU”
Tonda R
Wimington University Student, Carvertise Driver
Higher Ed Marketing – Turning Students Into Mobile Billboard Brand Ambassadors
Higher Education Media Kit
Morton College Case Study
What Our CLIENTS Say
“It’s unique and non-invasive. Plus, for community colleges like ours, they [the students] drive, so it makes perfect sense.“
“It’s definitely unique and I like having it in our [marketing] mix among our other initiatives”
“I think the key advantage is the ability to target specific areas (hospitals, colleges, businesses, towns, counties, etc).”
Get In Touch
Drop us a line. We’ll respond ASAP.