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HIGHER EDUCATION MARKETERS

INSPIRING CONTINUED LEARNING

Through Modern Out-of-Home

YOUR STUDENT’S Behavior is Changing

Transit

31 out of 35

Largest metropolitan areas in USA*

Rideshare

0 TO 98 MILLION

Growth of Uber’s monthly users from 2008 to 2020**

*Source: Washington Post, "Falling transit ridership poses 'EMERGENCY' for cities, experts fear", Company Information 2020
**Source: Uber Newsroom, Company Information 2020

Strong Marketing opportunity

New City Movements
New Exposure Channel
New Tourist Preferences

*Source: Washington Post, "Falling transit ridership poses 'EMERGENCY' for cities, experts fear", Company Information 2020
**Source: Uber Newsroom, Company Information 2020

Some of our partners

THE ADVANTAGE

YOUNG ADULTS HAVE BEEN RAPIDLY ADOPTING RIDE-HAILING

% of U.S. who say they have ever used ride-hailing services like Uber or Lyft
20152018Difference
US Adults1536+21
18-292851+23
30-491943+24
50+724+17
HS or less620+14
Some college1536+21
College grads+2955+26

Largest Users of Food Delivery Apps

Percentage of each age group that have used a multi-restaraunt delivery website/app in the past 90 days

70%60%50%40%30%20%10%18-29063%51%30-4429%45-6014%>60 Zion and Zion Market Research | Aric Zion, MS; Thomas Hollman, MBA, PHD

EXPOSURE WHERE STUDENTS ARE

The #1 Most Memorable Form of Transit Out-of-home*

COVERAGE OPTIONS

FULL WRAP
Experiential

FULL WRAP

Experiential

ADVANCED Partial
Best Value

ADVANCED Partial

Best Value

Basic Partial
Most Economic

Basic Partial

Most Economic

Experiential
with Passengers

“Since the start of the campaign, I have talked with no less than 20 people who asked me about Berkeley [because of my wrapped car].

Yasmeen S
Berkeley College Campaign

CONVERSATION
STARTER

“For every school, word of mouth referrals consistently yield the best prospective students, more than any other source such as purchased lists or search engine referrals. All admissions officers know this. It’s not rocket science. ”

Maria LaTour Kadison
CEO, Edwards Co., Private School Specialized Ad Agency

What Our Drivers Say

“I’ve been approached by 30-40 people so far, asking me about WilmU”

Tonda R
Wimington University Student, Carvertise Driver

Higher Ed Marketing - Turning Students Into Mobile Billboard Brand Ambassadors

Higher Education Media Kit

Cabrini Case Study

What Our CLIENTS Say

It’s unique and non-invasive. Plus, for community colleges like ours, they [the students] drive, so it makes perfect sense.“

Natalie Hines
Marketing Manager
Delaware Technical Community College

“It’s definitely unique and I like having it in our [marketing] mix among our other initiatives”

Kelly Peiffer
VP of Marketing and Communications
Manor College

“I think the key advantage is the ability to target specific areas (hospitals, colleges, businesses, towns, counties, etc).”

Jason Duhan
Marketing Coordinator
Wilmington University

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