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Destination Marketing Organizations

INSPIRING TRAVEL

Through Modern out-of-home

 

Tourists' Behavior is Changing

Transit

31 out of 35

Largest metropolitan areas in USA*

Rideshare

0 TO 98 MILLION

Growth of Uber’s monthly users from 2008 to 2020**

*Source: Washington Post, "Falling transit ridership poses 'EMERGENCY' for cities, experts fear", Company Information 2020
**Source: Uber Newsroom, Company Information 2020

Strong Marketing opportunity

New City Movements
New Exposure Channel
New Tourist Preferences

*Source: Washington Post, "Falling transit ridership poses 'EMERGENCY' for cities, experts fear", Company Information 2020
**Source: Uber Newsroom, Company Information 2020

SOME OF OUR PARTNERS

THE ADVANTAGE

the right audience

Who Uses Rideshare?

Higher Income Business Professionals & Tourists

“Americans with higher incomes are most likely to use rideshare services.”

APRIL 23-29, 2018

Annual household income above 90k

DMO’S TARGET LOCATION

Where Do Rideshare Vehicles Go?

  • Iconic Tourism Establishments
  • Airports
  • Hotels
  • Train Stations

The #1 Most Memorable Form of Transit Out-of-home*

COVERAGE OPTIONS

FULL WRAP
Experiential

FULL WRAP

Experiential

ADVANCED Partial
Best Value

ADVANCED Partial

Best Value

Basic Partial
Most Economic

Basic Partial

Most Economic

Experiential
with Passengers

“Being able to share our promotional material with passengers was such a valuable outreach tool for us in new markets.”

Melanie Rottkamp, CDME
President & CEO, Dutchess Tourism, Inc

CONVERSATION
STARTER

“The strength of Word-of-Mouth in decision making for travel has been well reflected in empirical tourism studies.”

Tourism and Hospitality in The Contemporary World:
Trends, Changes, and Complexities

-Alana Harris, PHD, University of Australia  

DMO Media Kit

Visit Cumberland Valley Case Study

What Our Drivers Say

“Well over 80% of the people ask me about the actual company I have on my car.”

Tyree J
Uber & Lyft Driver, Visit Cooperstown Campaign

Advertise on RIDESHARE cars

What Our CLIENTS Say

“Carvertise has been a terrific partner. Their connected solutions easily track performance and help maximize the use of our ad dollars.”

Patrick Harrison
Chief Marketing Officer
Visit Tampa Bay

“Seems like your message is everywhere!”

Reenee Schneider
Senior Vice President LS2
Visit Iowa

“There’s such a memorability aspect to it in cutting through the clutter. Plus we now have the ability to pinpoint areas that are of higher interest.”

Karen Paton
Dana Communications Media Director
Visit New Jersey

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