The Oakland Coliseum draws hundreds of thousands of fans every year for A’s games, major concerts, and community events. If you’re relying on billboards along I-880 or Hegenberger Road to reach them, you’re only catching people during their commute—not when they’re tailgating in parking lots for three hours before first pitch, or grabbing food in … Read more
Every fall weekend, millions of fans arrive at stadiums hours before kickoff for America’s favorite pre-game ritual: tailgating. 70% of NFL game attendees and 64% of college football fans tailgate before games, spending an average of 1.5 hours in parking lots with approximately 10 attendees per gathering. These parking lots transform into massive social gatherings … Read more
Stadium advertising has evolved far beyond static billboards and jumbotron displays. As the sports sponsorship market surges toward $115 billion in 2025, brands are discovering that the most valuable advertising real estate isn’t just inside the venue; it’s in the parking lots, tailgating zones, and surrounding streets where fans spend hours before and after events. … Read more
