Resources
The latest Carvertise news and insights on rideshare advertising.
In the News
- In The News
When Carvertise had its first $1 million year in 2016, it was a rapidly growing company that hadn’t yet tapped into an advertising trend that would change the game for the industry: rideshare advertising. “For the past 10 years, there’s been a societal change that’s been happening,” said Mac Nagaswami Macleod, the car-wrapping company’s charismatic … Read more
- In The News
Carvertise, an innovative advertising company, has announced plans to hire 50 people in Delaware. The company, founded by Mac Nagaswami Macleod and Greg Star – both graduates of Horn Entrepreneurship at the University Delaware – has experienced 150% growth over the past three years. Macleod presented Carvertise’s growth strategy to the Council on Development Finance … Read more
From the Blog
- Blog
What should you be mindful of when planning an outdoor advertising campaign in Spokane? Out-of-Home (OOH) advertising in Spokane works differently than in other coastal markets. As the economic center for a 36-county region spanning Eastern Washington, North Idaho, and Western Montana, your campaign doesn’t just reach city residents. It captures the 80,000+ daily commuters … Read more
- Blog
How does one get started with outdoor advertising in Seattle? Whether you’re targeting tech workers commuting to South Lake Union, reaching tourists at Pike Place Market, or connecting with families throughout residential neighborhoods, the city’s complex geography turns traditional billboard placement into an expensive puzzle. Water boundaries, steep hills, and dozens of distinct neighborhoods fragment … Read more
- Blog
Outdoor advertising in Portland presents unique challenges that don’t exist in most markets. Between the Willamette River dividing east and west, neighborhoods maintaining fiercely independent identities, and a population that actively resists traditional marketing, breaking through requires more than just buying billboard space on I-5. That’s where strategic mobile vehicle advertising transforms how businesses connect … Read more
- Blog
What’s the most effective approach for billboard advertising in Bakersfield? Whether you’re targeting oil industry professionals along Highway 99, reaching families throughout Northwest Bakersfield, or connecting with agriculture businesses across Kern County, traditional billboard limitations pile up fast and premium location availability becomes part of the challenge. That’s where strategic mobile vehicle advertising transforms how … Read more
- Blog
How do you reach audiences in a city where people rarely commute to a single downtown core? San Diego’s outdoor advertising environment operates differently than traditional metro markets. The region functions as a distributed network of coastal communities, inland neighborhoods, employment hubs, military installations, universities, and event-driven zones spread across 372 square miles. Static billboards … Read more
- Blog
Why does outdoor advertising feel harder to get right in Los Angeles than almost anywhere else? The answer lies in how people move through the city. For outdoor advertisers, this presents both a challenge and an opportunity. Traditional billboards wait for traffic to pass fixed points along freeways. In a city where congestion has become … Read more