Carvertise Receives Top Honors in MarCom Awards for ‘Swarm’ Campaign Featuring Dolan Law Firm
December 12, 2023—Carvertise, the nation’s leading rideshare advertising firm, has received a Gold MarCom Award for Transit Advertising for its creative campaign in partnership with its client, Dolan Law Firm. Presented by the Association of Marketing and Communication Professionals, The MarCom Awards honor excellence and creativity in the marketing and communications fields.
Carvertise received the Gold Award for a “swarm” campaign that it ran outside of San Francisco’s Chase Center during the NBA finals matchup between the Golden State Warriors and the Boston Celtics in June of 2022. In the hours leading up to the games, the company deployed a swarm of Dolan Law-branded Uber vehicles around the sports arena, catching the attention of thousands of fired-up fans.
The San Francisco-based personal injury firm, which continues to partner with Carvertise to run mobile marketing campaigns on San Francisco’s streets, was an early adopter of the now wildly-popular “swarm events,” where fleets of branded vehicles are deployed where there are large gatherings of people, including sporting events, concerts, fairs and festivals.
“We are especially proud of this recognition from MarCom, and give all credit to Dolan Law’s creative team and their ability to think creatively and strategically!” said Carvertise CEO Mac Macleod. “Throughout the years, they have been excellent partners and continuously push the lines of traditional OOH marketing.”
In addition to the Gold Award, Carvertise also earned an honorable mention in the MarCom Awards program for its mobile marketing campaign with Visit Springfield. Last spring, Carvertise wrapped rideshare vehicles with Visit Springfield’s branding and deployed them to Kansas City’s Memorial Park during the NFL Draft Fan Experience to inspire vacationers to consider Springfield for their summer travels.
Since these campaigns launched, Carvertise and its clients have “swarmed” hundreds of events across the country, ranging from the Super Bowl to concert stops on the Taylor Swift Eras Tour.
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About Carvertise:
Carvertise is America’s largest rideshare advertising company on a mission to revolutionize the way brands communicate with consumers outdoors. Leveraging a network of 550,000 registered drivers, Carvertise is running wrapped-car ad campaigns around the country for clients including Netflix, 7-Eleven, EA Sports, NASCAR, and GlaxoSmithKline. Geo-targeted, highly memorable, with a heavy emphasis on analytics, Carvertise is proudly spearheading the future of transit advertising.