Advertising Case Study: Travel Industry

Appetizing Campaign Draws Austin Foodies to Lake Charles March 14, 2023–Last fall, when Visit Lake Charles’ marketing team rolled out its culinary travel campaign to attract road trippers from Austin, it included a tantalizing secret weapon: a fleet of rideshare vehicles covered in stunning images of Lake Charles.  One side of each car featured a … Read more

Gas at $5 tips some U.S. rideshare drivers to wrap cars in ads

When Duana Malcolm had her blue Hyundai Sonata sedan ‘wrapped’ as a mobile advertising board, the part-time delivery driver did not expect to make an extra $200 per month. Malcolm is one of the many rideshare drivers looking for alternate sources of income to cushion the impact of soaring gas prices and higher costs for … Read more

Soaring gas prices have some drivers wrapping their cars with ads to earn up to $800 per month

As gas prices top $5 in many parts of the country, the increased fuel costs are severely eating into the earnings of rideshare and delivery drivers. Writing for Insider, New York driver Naomi Ogutu says a fill-up for her Chevy Suburban has more than doubled from about $65 to nearly $150. “With these gas prices, many of us can’t even … Read more

Hmm…Why Didn’t I Think of That? And, Does Anyone Have the Correct Time?

SOMEWHERE NOT IN FLORIDA, USA — Cities like Boston, New York, Philadelphia, and Chicago are wonderful places, but they’re not known for winter warmth. So, Carvertise wraps cars — not in woolly blankets but in branded advertising — to bring home the message from Florida destinations such as Visit Tampa Bay and Visit St. Pete/Clearwater this season.