Sports Marketing’s Secret Weapon: Big Brands to ‘Swarm’ The Super Bowl with Mobile Marketing Fleets
February 9, 2023—Just before the Philadelphia Eagles and the Kansas City Chiefs take to the field on Super Bowl Sunday, two notable brands will be scoring a marketing win outside of State Farm Stadium in Glendale, Arizona, in the days and hours leading up to the big game.
Instead of shelling out millions of dollars for a stadium sponsorship or TV advertisements, Fry’s Food Stores and Total Wine & More are all partnering with Carvertise—America’s leading rideshare advertising company—to deploy swarms of Uber vehicles wrapped in their colorful branding around the sports arena and at pre-Super Bowl events. Total Wine & More has even planned activations for the Waste Management Phoenix Open PGA Tour event, along with Super Bowl Musicfest.
“The streets surrounding State Farm stadium and other area venues hosting Super Bowl events are going to be jam-packed with fired-up fans,” says Carvertise Co-Founder Greg Star. “And Carvertise and our advertising partners will be right in the middle of the action.”
Both brands, who each have been running mobile marketing campaigns with Carvertise in the Phoenix area, are one of many savvy advertisers taking advantage of the company’s popular “swarm events,” where fleets of branded vehicles are deployed where there are large gatherings of people, including sporting events, concerts, fairs and festivals.
But this is the first time in each brands’ history that they’ll be making a splash on sports’ biggest stage with branded vehicles. And they’re not breaking the bank to do it. “In lieu of spending high six figures, or even millions, on a sports stadium sponsorships and television ads, our advertisers are finding that they can make a huge impression with fans at a mere fraction of the cost,” says Jim Fischer, VP of Sales for Carvertise.
“These brands have discovered sports marketing’s newest secret weapon,” says Star. “They’re pumped up to be able to engage a crowd and get major buzz for their brand by essentially driving moving billboards through the center of action. No other advertising medium can do that.”
And in terms of effectiveness, Carvertise’s mobile marketing campaigns pack a marketing punch worth rooting for: Statistics from a 2019 Nielsen out-of-home study reveal that wrapped cars have proven to be the most effective and memorable form of transit advertising.
“While we can’t predict the victors of Super Bowl LVII, we know that our advertising partners will all walk away with a ‘W,’ Star says.
Contact: Greg Star, Co-Founder, Carvertise
About Carvertise: Carvertise is America’s largest rideshare advertising company on a mission to revolutionize the way brands communicate with consumers outdoors. Leveraging a network of 550,000 registered drivers, Carvertise is running wrapped-car ad campaigns around the country for clients including Netflix, Bravo, 7-Eleven, EA Sports, NASCAR, and GlaxoSmithKline. Geo-targeted, highly memorable, with a heavy emphasis on analytics, Carvertise is proudly spearheading the future of transit advertising.