Resources

For B2B software, AI, cloud, cybersecurity, fintech, and infrastructure brands, conferences remain some of the highest-value marketing opportunities of the year. But in 2026, the strategy around events is changing. For companies like Datadog, Airwallex, Telnyx, and other fast-growing SaaS brands, success is no longer measured only by booth traffic. Increasingly, marketers are focused on … Read more

Legal advertising is becoming increasingly competitive, especially in major metro markets where firms are competing for visibility across the same billboards, search terms, and media channels. In response, more law firms are turning to swarm advertising campaigns to create concentrated, high-frequency visibility around the moments and locations where communities gather most. Based on campaign trends … Read more

For colleges and universities, some of the most valuable marketing opportunities in 2026 are happening outside the classroom. Higher education marketers are increasingly investing in community-based advertising moments that allow institutions to stay visible where prospective students, parents, alumni, and local communities already spend time. Based on campaign trends and advertiser interest across U.S. markets, … Read more

For DMOs, tourism boards, hotels, airlines, resorts, and hospitality brands, 2026 is shaping up to be one of the biggest event-driven travel years in recent memory. Major sporting events, festivals, concerts, and cultural moments are expected to drive significant visitation across key feeder markets nationwide, creating major opportunities for destination visibility and tourism activation. Based … Read more

Legal marketing is becoming increasingly competitive in 2026. For personal injury firms, mass tort practices, class action litigators, and regional law groups, the challenge is no longer simply generating awareness. It is standing out in crowded markets where consumers are exposed to constant legal advertising across television, search, billboards, radio, and digital channels. That shift … Read more

Higher education marketing is becoming increasingly place-based in 2026. For colleges and universities, the challenge is no longer simply generating awareness. It is creating visibility within the communities, cities, and cultural environments that influence prospective students, parents, alumni, and campus stakeholders every day. That shift is one reason more higher education institutions are investing in … Read more