Resources
The latest Carvertise news and insights on rideshare advertising.
In the News
- In The News
When Carvertise had its first $1 million year in 2016, it was a rapidly growing company that hadn’t yet tapped into an advertising trend that would change the game for the industry: rideshare advertising. “For the past 10 years, there’s been a societal change that’s been happening,” said Mac Nagaswami Macleod, the car-wrapping company’s charismatic … Read more
- In The News
Carvertise, an innovative advertising company, has announced plans to hire 50 people in Delaware. The company, founded by Mac Nagaswami Macleod and Greg Star – both graduates of Horn Entrepreneurship at the University Delaware – has experienced 150% growth over the past three years. Macleod presented Carvertise’s growth strategy to the Council on Development Finance … Read more
From the Blog
- Blog
Citywide campaigns are evolving quickly. Brands now want flexible outdoor advertising that can reach consumers across neighborhoods, retail districts, airports, and event venues. That is why more marketers are investing in rideshare advertising. Wrapped Uber, Lyft, and delivery vehicles can travel throughout a city while providing GPS tracking and attribution data for campaign analytics and … Read more
- Blog
Rideshare advertising is one of the few out-of-home channels that can be measured with real-world movement data. But here’s the problem: most brands still evaluate it like traditional OOH, using impressions and estimates instead of verified exposure and real outcomes. If you’re an agency or brand trying to justify spend, that’s not enough. This guide … Read more
- Blog
Most experiential marketing campaigns are built around one idea: be in the right place at the right time. Brands invest heavily in billboards, transit placements, and event-based OOH. The logic is sound. But it has a ceiling. Static placements are fixed, but your audience isn’t. And at conferences, corporate events, and high-profile activations, your audience … <a title="How a Branded Chauffeur Campaign Won an Adrian Award — And What It Means for Experiential Marketing" class="read-more" href="https://carvertise.com/how-a-branded-chauffeur-campaign-won-an-adrian-award-and-what-it-means-for-experiential-marketing/" aria-label="Read more about How a Branded Chauffeur Campaign Won an Adrian Award — And What It Means for Experiential
- Blog
Breaking through in Huntington Beach’s crowded tourism market presents unique challenges that catch most businesses off guard. Whether you’re launching beachfront dining experiences, expanding surf retail presence, or promoting coastal accommodations, standing out among thousands of competing messages becomes the real test. From innovative mobile vehicle advertising to traditional static displays along Pacific Coast Highway … Read more
- Blog
Out of home advertising visibility in San Bernardino is a unique challenge. While billboard advertising along major commuter corridors such as the I-10 and I-215 sounds promising, the 200,000+ daily drivers passing through encounter dozens of competing messages that can start to blur together. As drivers move toward nearby cities such as Redlands, Riverside, Fontana, … Read more
- Blog
How do you effectively reach a local audience when traditional methods are restricted? Outdoor advertising in Vancouver, Washington operates under constraints that don’t exist in most markets. Between residential zoning restrictions limiting billboard placement, bridge traffic creating unique exposure patterns, and a tax-free shopping corridor driving cross-border commerce, reaching your audience here requires strategies beyond … Read more