Resources
The latest Carvertise news and insights on rideshare advertising.
In the News
- In The News
When Carvertise had its first $1 million year in 2016, it was a rapidly growing company that hadn’t yet tapped into an advertising trend that would change the game for the industry: rideshare advertising. “For the past 10 years, there’s been a societal change that’s been happening,” said Mac Nagaswami Macleod, the car-wrapping company’s charismatic … Read more
- In The News
Carvertise, an innovative advertising company, has announced plans to hire 50 people in Delaware. The company, founded by Mac Nagaswami Macleod and Greg Star – both graduates of Horn Entrepreneurship at the University Delaware – has experienced 150% growth over the past three years. Macleod presented Carvertise’s growth strategy to the Council on Development Finance … Read more
From the Blog
- Blog
Is outdoor advertising right for your business? The answer depends on understanding both the powerful advantages and real limitations of OOH campaigns before you invest. Whether you’re evaluating traditional billboard placements for brand awareness, considering transit advertising for local reach, or exploring mobile vehicle campaigns that follow your audience throughout their day, the right outdoor … Read more
- Blog
Measuring outdoor advertising effectiveness often feels impossible. Whether you’re tracking billboard impressions, analyzing transit campaign performance, or proving digital activation from OOH exposure, connecting offline advertising to real business outcomes becomes the biggest challenge marketers face. That’s where advanced OOH measurement transforms traditional outdoor campaigns into data-driven marketing tools. With GPS tracking technology, mobile device … Read more
- Blog
Reaching audiences across Santa Clarita’s sprawling 70+ square mile valley creates challenges traditional billboards can’t solve effectively. Between commuter flows along I-5 and SR-14, entertainment crowds at Six Flags Magic Mountain, and affluent residents scattered across distinct neighborhoods, your advertising needs precision targeting that follows audience movement patterns rather than hoping they pass fixed locations. … Read more
- Blog
Marketing in the East Bay is always trickier than it looks. Whether you’re targeting tech professionals commuting to San Francisco, affluent families shopping at Marina Square, or the diverse demographics throughout San Leandro’s growing communities, cutting through the advertising noise becomes part of the challenge. That’s where San Leandro billboard advertising offers powerful visibility solutions … Read more
- Blog
Breaking through in Vacaville’s competitive business landscape means understanding how diverse audiences move through the region. Traditional billboard placement along I-80 provides strong highway visibility, and many local businesses rely on these static displays as a core part of their marketing strategy. To maximize reach, however, many brands supplement billboards with advertising formats that stay … Read more
- Blog
Tracy’s extended commuter culture shapes how and where advertising works. Successful campaigns must stay visible throughout the full journey, from residential streets to major regional highways. From traditional static displays along Interstate 205 to innovative mobile vehicle advertising throughout residential areas, the right outdoor strategy captures Tracy’s affluent commuter population across all major transportation corridors. … Read more