Move Over, President Biden: Del Tech Students (and Their Head-Turning Vehicles) Earn the Spotlight at Delaware State Chamber of Commerce Annual Dinner
January 30, 2023—Each January, the Delaware State Chamber of Commerce’s Annual Dinner is the place for more than 1,000 business leaders, dignitaries and elected officials to see and be seen. (President Joe Biden has been a past keynoter.) But at this year’s event, held earlier this month, a new group of “celebrities” were attracting attention just outside of the venue: Delaware Technical Community College students.
Each of the students, who were hired as brand ambassadors for their college, swarmed the venue in vehicles wrapped in their school’s brightly-colored branding; each car featured a picture of a Del Tech student pursuing his or her vocation and included the tagline, “Don’t wait. Apply for Free Tuition.” The cars were meant to promote the school’s SEED tuition program, which was expanded in 2021 to include Delawareans of all ages who would like to pursue an academic degree or a workforce training certificate. The campaign was launched in partnership with Carvertise, America’s leading rideshare advertising company.
“Education and vocational training are topics of critical importance to attendees of the annual dinner, and the Del Tech students were turning heads as soon as attendees drove up to the venue,” says Greg Star, Co-Founder of Carvertise. Even better, the students were able to interact with conference attendees; “even Del Tech’s president, Mark Brainard, got in on the action,” Star says, stopping to take pictures with the students and their eye-catching vehicles.
Del Tech is one of several colleges and universities that have utilized Carvertise campaigns to tout their educational programs. “Now more than ever, our education partners are looking to pursue a more grassroots approach to outdoor marketing, carrying their messages directly into their target markets,” says Greg Star, Co-Founder of Carvertise. “At the same time, they’re embracing the opportunity to engage students as mobile brand ambassadors, combining an approach of mobile advertising and influencer marketing.”
Since fall of 2020, during the heart of the coronavirus pandemic, undergraduate enrollment at colleges and universities has seen precipitous drops in attendance, with community colleges and trade schools experiencing the largest drops, according to the National Student Clearinghouse Research Center. Many of those school are turning to Carvertise, where they benefit from a highly-memorable, hyper-local marketing platform, while the students gain a steady monthly income.
Among the recent success stories:
* Ever since Goldey-Beacom College, a private university in in Pike Creek Valley, Delaware, launched its newly created Doctor of Business Administration (DBA) program in 2018, it has leveraged Carvertise rideshare campaigns featuring a bold slogan: Hit the ground running. The program has become the fastest-growing doctoral program in the region, boasting more than 65 students in 2021.
* In the fall, Temple University partnered with Carvertise to send a fleet of cars to every Phillies game promoting the school’s sports management and MBA programs.
Star says that as schools continue to face a challenging recruitment period in the coming months, more and more are looking to Carvertise as a unique solution to bolster enrollment while also helping students. “Carvertise has become an essential component in many schools’ marketing plans,” he says. “We’re excited to help shift their enrollment efforts into high gear.”
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Contact: Greg Star, Co-Founder, Carvertise
About Carvertise: Carvertise is America’s largest rideshare advertising company on a mission to revolutionize the way brands communicate with consumers outdoors. Leveraging a network of 550,000 registered drivers, Carvertise is running wrapped-car ad campaigns around the country for clients including Netflix, Bravo, 7-Eleven, EA Sports, NASCAR, and GlaxoSmithKline. Geo-targeted, highly memorable, with a heavy emphasis on analytics, Carvertise is proudly spearheading the future of transit advertising.