FOR IMMEDIATE RELEASE
November 18, 2024—Carvertise, the nation’s leading rideshare advertising firm, has received a Platinum MarCom Award for Vehicle Advertising for its creative campaign in partnership with its client, Visit Tampa Bay. In addition, Carvertise took home a Gold MarCom Award in the Outdoor category with marketing partner AAA.
Presented by the Association of Marketing and Communication Professionals, the MarCom Awards honor excellence and creativity in the marketing and communications fields.
Carvertise & Visit Tampa Bay won the award program’s top honor for its ‘Branded Chauffeur’ Activation at the Destination International Conference in Tampa last July, deploying six luxury vehicles wrapped in Visit Tampa Bay’s colorful branding and offering free rides to conference VIPs to multiple events.
To elevate the experience, Carvertise customized the inside of the vehicles with a backseat car caddy featuring Visit Tampa Bay branded giveaways. The cars also included iPads with promotional videos, a specially-curated Spotify playlist, Visit Tampa Bay marketing guides, and blue under-seat LED lighting to match the exterior branding on the cars.
Carvertise and AAA received the Gold MarCom Award for a campaign in which AAA-branded cars “swarmed” Philadelphia Eagles games, touting the company’s message, “Best Coverage of the Game,” to football fans.
Carvertise CEO Mac Macleod lauded all the marketing partners for their award-winning, innovative marketing approaches. “We’re proud to work with such bold, creative partners who are always looking to push the envelope with their marketing,” he said.
###
About Carvertise:
Carvertise is America’s largest rideshare advertising company on a mission to revolutionize the way brands communicate with consumers outdoors. Leveraging a network of 550,000 registered drivers, Carvertise is running wrapped-car ad campaigns around the country for clients including Netflix, 7-Eleven, EA Sports, NASCAR, and GlaxoSmithKline. Geo-targeted, highly memorable, with a heavy emphasis on analytics, Carvertise is proudly spearheading the future of transit advertising. For more information, visit https://carvertise.com/.
