Carvertise Scores Platinum and Gold MarCom Awards, Plus Honorable Mention, for Bold Vehicle Activations Across the Country
Winning car-wrap campaigns featured the Broadway musical “Wicked”, the Pride flag, a new beverage brand and more
FOR IMMEDIATE RELEASE
December 8, 2025—Carvertise, the nation’s leading rideshare advertising firm, has received a Platinum MarCom Award for Transit Advertising for its enchanting rideshare activation in partnership with agencies Serino Coyne & Venus Media on behalf of the Broadway musical, “Wicked.”
In addition, Carvertise took home a Gold MarCom in the Outdoor category with marketing partner Visit Florida Keys for an inspiring activation at WorldPride in Washington D.C.; plus an Honorable Mention for its Super Bowl LIX Swarms with partners Beliv USA, Planet Fitness and Visit Pensacola.
Presented by the Association of Marketing and Communication Professionals, the MarCom Awards honor excellence and creativity in the marketing and communications fields.
For the “Wicked” campaign, which earned the top honor in the awards program, Carvertise and its partners turned Manhattan’s streets emerald green over the summer, with 40 wrapped rideshare vehicles carrying Spanish-language messaging in a bold activation designed to enchant Broadway fans and first-time theatergoers.
Carvertise and Visit Florida Keys earned the Gold MarCom Award for a campaign that lit up Washington D.C.’s streets with a dozen rainbow-wrapped rideshare vehicles carrying the rallying cry “Come As You Are!” during a six-week activation celebrating WorldPride in May and June. “With Carvertise, we unleashed that message with bold, targeted visibility in front of a global audience, igniting conversation and sharing our ‘One Human Family’ spirit in an authentic, unforgettable way,” said Heidi Barfels, SVP of Marketing and Communications at Visit Florida Keys. Watch the sizzle reel here.
In addition, Carvertise and its marketing partners Beliv USA, Planet Fitness and Visit Pensacola earned an Honorable Mention for each unleashing Swarms of branded vehicles across New Orleans for brand activations in the days and hours leading up to the Big Game.
Carvertise CEO Mac Macleod lauded its marketing partners for their award-winning, innovative approaches. “These wins belong to our creative partners who dared to think differently and trusted us to bring their boldest visions to life,” he said. “From turning Manhattan emerald to blazing Pride through D.C. to grabbing fired-up fans’ attention at the Super Bowl, they understood the power of vehicle wraps as an exciting, disruptive form of advertising. That kind of willingness to go big and go bold is what makes magic happen.”
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About Carvertise:
Carvertise is America’s largest rideshare advertising company on a mission to revolutionize the way brands communicate with consumers outdoors. Leveraging a network of 550,000 registered drivers, Carvertise is running wrapped-car ad campaigns around the country for clients including Netflix, 7-Eleven, EA Sports, NASCAR, and GlaxoSmithKline. Geo-targeted, highly memorable, with a heavy emphasis on analytics, Carvertise is proudly spearheading the future of transit advertising. For more information, visit https://carvertise.com/.