Carvertise Hires John Karzak as Vice President of Marketing
September 3, 2024 – Carvertise, the nation’s leading rideshare advertising company, continues to expand its executive ranks by naming marketing innovator John Karzak as Vice President of Marketing.
Karzak brings to his new role more than 20 years of diversified marketing expertise in growing B2B and B2C business lines for Fortune 100 companies to VC/PE backed start-ups.
Prior to joining Carvertise, Karzak was Founder and Managing Partner of Vexis Digital, a consulting firm specializing in translating client objectives into marketing strategies that drive sustainable growth, influence consumer spending, improve market position and increase revenue. Prior to that, he led marketing initiatives for companies in numerous verticals, including technology, banking/financial services, insurance, consumer products, and hospitality.
In his new role, Karzak will be responsible for developing and implementing Carvertise’s integrated marketing strategy to accelerate the company’s growth, build brand awareness, and drive customer acquisition. Drawing on his diverse background, Karzak plans to leverage advanced data analytics, his technical acumen and creative problem-solving to deliver transformative marketing campaigns.
“I’m thrilled to be joining the exceptional team at Carvertise as we work to revolutionize the out-of-home advertising industry,” Karzak says. “Carvertise’s innovative platform and differentiated approach present a unique opportunity to drive impactful results for brands and vehicle owners alike. I look forward to applying my expertise in strategic planning, go-to-market execution, and digital marketing to further establish Carvertise as the leader in this rapidly growing market.”
Carvertise CEO Mac Macleod noted that Karzak’s entrepreneurial mindset and ability to execute high-impact campaigns will be critical in accelerating the company’s mission to create transformative campaigns for clients and become the gold standard for data and analytics in the out-of-home industry. “John’s proven track record of driving game-changing marketing strategies makes him the ideal leader to take Carvertise’s marketing efforts to the next level,” Macleod says.
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Media Contact:
Mindy Ligos
Carvertise Public Relations
[email protected]
About Carvertise:
Carvertise is America’s largest rideshare advertising company on a mission to revolutionize the way brands communicate with consumers outdoors. Leveraging a network of 550,000 registered drivers, Carvertise is running wrapped-car ad campaigns around the country for clients including Netflix, 7-Eleven, EA Sports, NASCAR, and GlaxoSmithKline. Geo-targeted, highly memorable, with a heavy emphasis on analytics, Carvertise is proudly spearheading the future of transit advertising.