Carvertise Announces New Partnership with Placer.ai to Boost ROI of Wrapped Uber Campaigns & Bring a New Level of Analytics to the OOH Industry
August 10, 2022 — This week, Carvertise, the nation’s largest rideshare advertising company, announced a strategic partnership with Placer.ai, the nation’s most advanced foot traffic analytics platform, that promises to boost ROI of its clients’ wrapped Uber campaigns through advanced intel and analytics. Through the partnership, Carvertise will use the Placer.ai platform to identify and recommend where its clients should launch Targeted Driving campaigns and Swarm Events based on the client’s target demographics.
“We’re always striving to give our clients the best intel in terms of where to send their cars for maximum exposure,” said Carvertise Co-Founder Greg Star, who announced the partnership at this week’s eTourism conference in Orlando. “Now, with our partnership with Placer.ai, we’ve upped the ante.”
“Placer was developed to empower professionals to strategically and creatively improve decision-making to drive their businesses forward,” says Noam Ben Zvi, CEO and Co-Founder of Placer.ai. “We’re very excited to be working with Carvertise to help them push the envelope and bring added value and new ideas to the OOH market.”
Carvertise will leverage its partnership in a number of ways to help its clients. For example, in addition to traditional rideshare ad campaigns, many of Carvertise’s clients take advantage of its Targeted Driving feature, where it sends fleets of wrapped Ubers to a specific location, such a Target or a Home Depot store, for a certain number of hours per month in order to reach its clients’ target audience.
“Say a client is trying to reach the college market,” Star says. “With Placer.ai technology, we can provide specific locations that have the highest foot traffic of college students and recommend targeted campaigns accordingly.”
In addition, Carvertise will utilize Placer.ai technology to recommend venues for its extremely popular Swarm Events, where it sends clients’ branded vehicles to high-traffic events, like concerts and sporting events. “For instance, a tourism bureau can target an NFL game if Placer.ai data determines the games are well-attended by the client’s desired demographic,” Star says.
Another huge benefit of the partnership: Carvertise will be able to deliver more detailed post-campaign analytics. “Traditionally, the Out-of-Home industry has provided very little analytical data, but Carvertise has been on a mission to change that,” Star says. “With Placer.ai, we can now provide more highly-specific data about the number and types of people who have seen their campaign. Our clients will reap the benefits of our advanced reporting capabilities.”
Carvertise is America’s Largest Rideshare Advertising Company on a mission to revolutionize the way brands communicate with consumers outdoors. Leveraging a network of 550,000 registered drivers, Carvertise is running wrapped-car ad campaigns around the country for clients including Netflix, 7-Eleven, EA Sports, NASCAR, and GlaxoSmithKline. Geo-targeted, highly memorable, with a heavy emphasis on analytics, Carvertise is proudly spearheading the future of transit advertising. For more information, please visit Carvertise.com.
Placer.ai is the most advanced foot traffic analytics platform allowing anyone with a stake in the physical world to instantly generate insights into any property for a deeper understanding of the factors that drive success. Placer.ai is the first platform that fully empowers professionals in retail, commercial real estate, hospitality, economic development, and more to truly understand and maximize their offline activities. Find more information here: https://placer.ai.