‘CANNONBALL!’ U.S. VIRGIN ISLANDS & CARVERTISE READY TO MAKE A SPLASH IN NEW YORK CITY WITH EYE-POPPING CAMPAIGN
New York City (May 17, 2022) — Just in time for swimsuit season, the United States Virgin Islands Department of Tourism (Visit USVI) is about to hit the streets of New York City—literally—with a memorable marketing campaign.Visit USVI has joined forces with Carvertise, the nation’s leading rideshare advertising company, to deploy a fleet of 20 rideshare vehicles, each fully-wrapped (yes, even the roofs!) with stunning beach scenes from the destination’s three islands— St. Croix, St. John, and St. Thomas—to drive through the Big Apple’s streets for a two-month-long activation. The campaign will kick off in grand style on May 19, when all the vehicles will swarm the area surrounding the Sports Illustrated Swimsuit Gala held at the Hark Rock Hotel, reminding the event’s island-loving attendees that a jaunt to paradise is a quick, four hour flight away and doesn’t require a passport for U.S. citizens.“
As one of our largest target markets, New York City was a major focus for us, and we thought this would be a creative way to promote the destination in a city with such a high traffic and visibility,” expressed Joseph Boschulte, U.S. Virgin Islands Commissioner of Tourism. “We believe the cars will be the center of attention and will generate interest in visiting our breathtaking destination.” The car wraps are set to inspire visits to the destination with a solid call to action to stimulate engagement just before the summer season. The tagline, “Visit America’s Caribbean,” serves as an insightful message that supports the vibrant imagery in the car wraps design.
The campaign marks a new milestone for Carvertise: Visit USVI is the company’s first Caribbean based client. Greg Star, co-founder of Carvertise, said the company is thrilled to be partnering with the group of islands as travel comes roaring back to pre-pandemic levels. “We’re excited to help Visit USVI promote tourism to the destination in the Big Apple in an extremely memorable way,” said Star, noting that tourism offices throughout the world are re-evaluating their marketing strategies as the pandemic eases and destinations welcome back visitors. “As competition for visitors mounts, our destination partners recognize they have to work harder to connect with their target markets. They must find innovative ways to showcase their destination in a more engaging manner,” he added.
Carvertise is America’s Largest Rideshare Advertising Company on a mission to revolutionize the way brands communicate with consumers outdoors. Leveraging a network of 550,000 registered drivers, Carvertise is running wrapped-car ad campaigns around the country for clients including Netflix, 7-Eleven, EA Sports, NASCAR, and GlaxoSmithKline. Geo-targeted, highly memorable, with a heavy emphasis on analytics, Carvertise is proudly spearheading the future of transit advertising. For more information, please visit Carvertise.com.
About the U.S. Virgin Islands:
The U.S. Virgin Islands are an official U.S. territory in the Caribbean that consist of three individual islands – St. Thomas, St. John and St. Croix. Perfect for leisure or business travel, the U.S. Virgin Islands are rich with culture, history, surrounded by breathtaking beaches. When traveling to the U.S. Virgin Islands, U.S. citizens can enjoy all the conveniences of domestic travel as no passport is required for U.S. citizens arriving fromPuerto Rico or the United States. Entry requirements for non-U.S. citizens are equivalent to entering the United States from any international country. Upon departure, a passport is required for non U.S. citizens. For more information about the United States Virgin Islands, go to VisitUSVI.com, follow us on Instagram (@visitusvi) and Twitter (@usvitourism), and become a fan on Facebook (www.facebook.com/VisitUSVI).