Big Brands Take Center Stage During Festival Season with Branded Vehicles
Carvertise ‘swarms’ attract Swifties, Sheerios and other superfans
May 31, 2023—As stadiums, concert halls and festival grounds brace for record-breaking crowds this summer, advertisers throughout the country are tuning up their marketing engines to create a memorable connection with concert-goers everywhere. In cities across the U.S., brands ranging from legal giants to destination marketing organizations to grocery store chains — and even the Professional Bull Riders Association — are partnering with Carvertise, the nation’s leading rideshare advertising company, and “swarming” large concerts and festivals with branded Ubers to spread their marketing messages to fired-up superfans.
Recent activations include:
● On May 11, the Professional Bull Riders Association sent a fleet of black and electric-green vehicles loose on the streets surrounding the 58th Academy of Country Music Awards at Ford Center at the Star in Frisco, Texas. The cars featured Brazilian professional rodeo cowboy Jose Vitor Leme in action and beckoned enthusiasts to the PBR “Unleash the Beast!” World Finals event at Dickies arena in Ft. Worth from May 12-21.
● In April, personal injury giant Morgan & Morgan caught the attention of Swifties all over Tampa as it rolled a convoy of branded cars around the city’s Raymond James Stadium just before Taylor Swift took the stage for the first night of her sold-out Eras tour.
● In early May, Experience Sioux Falls enticed fans at Chicago’s Soldier Field with a fleet of colorfully-branded vehicles that drove around the venue’s streets as throngs of fans arrived for the Luke Combs concert.
● On May 6, Houston First caught the attention of Sheerios (a.k.a. Ed Sheeran fans) by deploying a fleet of vehicles carrying its marketing message around Houston’s NRG Park just before Sheeran was set to take the stage.
“This summer promises to be the biggest for live music in years, and these brands are capitalizing on the tremendous exposure these events offer by using wrapped cars to create a meaningful connections with their customer base,” says Carvertise Co-Founder Greg Star. “In each of these cases, our clients were looking to create excitement in front of a large crowd in a festive atmosphere. What better way to engage a crowd than to drive a billboard straight through the party?”
Even better, they’re not breaking the bank to do it. In lieu of spending hundreds and thousands of dollars on a stadium sponsorship, “many of our clients are finding a way to connect with fans at a fraction of the cost,” Star says. And the branded cars are certainly making an impression: According to the most recent figures from Nielsen, wrapped cars have proven to be the most effective and memorable form of Out-of-Home advertising, beating out billboards and other traditional modes. It’s not unusual to see concert-goers posing next to the colorful vehicles and sharing their photos on social media.
Star says many of Carvertise’s clients are just ramping up for summer swarms at star-studded venues in numerous metro areas. “This summer is just getting started,” he says, “and our concert and stadium campaigns are about to shift into high gear.”
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Carvertise Co-Founder Greg Star,
About Carvertise:
Carvertise is America’s largest rideshare advertising company on a mission to revolutionize the way brands communicate with consumers outdoors. Leveraging a network of 550,000 registered drivers, Carvertise is running wrapped-car ad campaigns around the country for clients including Netflix, 7-Eleven, EA Sports, NASCAR, and GlaxoSmithKline. Geo-targeted, highly memorable, with a heavy emphasis on analytics, Carvertise is proudly spearheading the future of transit advertising.