Dodger Stadium, home to baseball’s 2024 World Series champions, draws an average of 47,000 fans per game—creating unparalleled advertising opportunities. But traditional stadium sponsorships come with million-dollar price tags that put them out of reach for most brands.
The Dodgers added $70 million in sponsorship revenue in 2024, with their jersey patch sponsorship valued at $46.7 million annually. MLB stadium signage can cost $30,000-$50,000 minimum for basic placements, while naming rights deals run into tens of millions annually. These astronomical costs exclude the vast majority of advertisers from stadium-based marketing.
Mobile advertising through rideshare vehicle SWARMs offers brands a strategic alternative—surrounding Dodger Stadium with branded vehicles during game days, capturing the same high-intent baseball enthusiast audience at a fraction of traditional sponsorship costs. Contact us today and see for yourself!
Why Stadium Sponsorships Are Prohibitively Expensive
Dodger Stadium stands as baseball’s revenue powerhouse. The Dodgers’ 2024 gross revenue, including playoffs, reached an estimated $1 billion—a threshold previously only hit by the NFL’s Dallas Cowboys and LaLiga giants Real Madrid and Barcelona. With 2024 attendance averaging 49,067 fans per game and the World Series championship driving unprecedented demand, advertiser interest has never been higher.
But access comes at a steep price. The Dodgers’ Guggenheim Partners jersey patch sponsorship is valued at $46.7 million annually—the most valuable in all of sports. Traditional stadium signage requires minimum investments of $30,000-$50,000 for basic placements, while premium opportunities demand far more. For context, Dallas Cowboys stadium advertising and sponsorships reached $100 million annually, and Allegiant Stadium naming rights cost $20-25 million per year.
After signing Shohei Ohtani, the Dodgers added 12 Japanese-based partners totaling $70 million in incremental sponsorship revenue. Recent multi-year agreements with Tokyo Electron, Kosé Corporation, Yakult, Daiso, All Nippon Airways, Toyo Tires, and Kowa Company include DodgerVision messaging, outfield signage, and on-site activations—illustrating the premium brands pay for Dodger Stadium visibility.
These astronomical costs create insurmountable barriers for most advertisers: multi-year commitments, high six-figure to multi-million dollar annual investments, limited inventory claimed by enterprise brands, and pricing shrouded in secrecy requiring direct negotiations. For brands seeking Dodger Stadium’s affluent, engaged audience without enterprise-level budgets, alternative strategies become essential.
SWARM Events: Surrounding the Stadium Without the Sponsorship
Rather than negotiating multi-million dollar sponsorships, brands can surround Dodger Stadium with mobile advertising through Carvertise’s SWARM events. Carvertise deploys fleets of branded rideshare vehicles to major sporting events, concerts, and festivals, creating mobile advertising presence where thousands of fans congregate. Beginning with the Super Bowl in 2022, Carvertise has SWARMED events from the Indy 500 to MLB World Series to major medical conventions.
The strategy is straightforward: branded vehicle fleets deploy in the hours leading up to games, driving through crowded streets surrounding sports arenas. When the MLB All-Star Game came to Dodger Stadium in 2022, Huggies partnered with Carvertise to deploy branded Uber vehicles throughout the area. The diaper brand used the sporting event to kick off a five-month mobile marketing campaign in Los Angeles, swarming 10 additional Dodger games throughout the season. In 2022 alone, Carvertise deployed 37 swarms to baseball stadiums; nearly 100 in 2023.
The cost-efficiency advantage is compelling. Carvertise charges on a per-car, per-month basis, with most campaigns running a few months with 10-20 cars. Stadium campaigns show 116,000 people at each targeted game spending three hours around the stadium, with one campaign generating 4 million more impressions than expected. Nielsen OOH research confirms wrapped cars are the most effective and memorable form of transit advertising.
For brands seeking high-impact visibility at Dodger Stadium without million-dollar sponsorship commitments, Carvertise’s SWARM events provide strategic access to baseball’s most passionate fanbase, reaching thousands of fans at a fraction of traditional sponsorship costs.
Understanding the High-Value Demographics Surrounding Chavez Ravine
Dodger Stadium’s 2024 attendance averaged 49,067 fans per game—well above the typical MLB stadium capacity of 40,000. These fans represent a captive, affluent audience spending three hours immersed in the game-day experience with no ability to dismiss or skip advertising. The sheer volume creates massive daily impression opportunities that traditional advertisers pay premium prices to access.
But the opportunity extends far beyond the stadium walls. Heavy traffic congestion blankets the 110 Freeway and surrounding corridors on game days, creating extended exposure windows. Stadium parking costs $25-30, driving thousands of fans to rideshare services and public transit. Uber serves as the official rideshare partner with dedicated pickup and dropoff zones, while the Dodger Stadium Express runs free buses from Union Station every 10 minutes starting three hours before games.
This commuter behavior creates unique advertising opportunities. Rideshare vehicles enter through multiple gates with dedicated lanes, reaching thousands of fans throughout their journey. Heavy pedestrian and vehicle traffic flows for hours before and after games, with post-game rideshare demand creating extended visibility windows as fans wait for pickup in designated zones.
The 2024 World Series championship amplifies everything. Increased attendance, heightened fan engagement, and national media attention create momentum that drives brand loyalty and consumer spending. The question isn’t whether Dodger Stadium offers valuable advertising opportunities—it’s how brands can access this high-value audience cost-effectively.
Why SWARMs Outperform Traditional Stadium Placements
Traditional stadium sponsorships lock brands into multi-year commitments with fixed placements. Mobile advertising flips that model entirely. Brands can activate for a single game, test messaging during a playoff series, or scale up to full season coverage based on what actually works. “Brands across all industries—from weight loss giants to law firms to tourism destinations—get the attention of baseball enthusiasts in an impactful way,” without the rigidity of traditional contracts.
The geographic advantage matters more than most marketers realize. While stadium signage reaches fans inside Chavez Ravine, mobile advertising reaches them throughout approach corridors, parking areas, and surrounding neighborhoods. Fans walking to Sunset Boulevard for easier rideshare pickup see the messaging. Visibility extends beyond the 49,000 stadium attendees to the broader Los Angeles market—commuters stuck in game-day traffic, residents in Echo Park and Silver Lake, anyone navigating the 110 Freeway corridor.
Some brands use SWARMs to amplify existing sponsorships. Albertsons swarmed every Dallas Cowboys home game with ads encouraging fans to shop in Cowboys merchandise, creating integrated campaigns across multiple touchpoints. The U.S. Virgin Islands Department of Tourism SWARMED World Series games at Citizens Bank Park, reminding fans that paradise is a short plane ride away. Temple University deployed fleets to every Phillies game promoting their sports management and MBA programs—contextual messaging tied directly to game-day excitement and fan behavior.
Partnership with Placer.ai provides the kind of foot traffic analytics and ROI data that traditional stadium advertising simply can’t match. Brands track impressions, vehicle routes, geographic coverage, and compare cost-per-impression against what they’d pay for static placements inside the stadium.
Planning Your Mobile Advertising Campaign
Strategic Timing Considerations
Timing makes or breaks a Dodger Stadium SWARM campaign. High-profile matchups against division rivals like the Giants and Padres draw bigger crowds and more passionate fans. Weekend games pack the stadium. The 2024 World Series championship creates sustained excitement heading into 2025—attendance projections keep climbing.
Smart brands also target:
- Bobblehead nights and jersey giveaways
- Milestone celebrations (player achievements, franchise anniversaries)
- Playoff games and division-clinching matchups
- Opening Day and rivalry weekend series
Geographic Deployment
Geographic deployment requires local knowledge. Gate A (Sunset Gate) and Gate B handle the heaviest traffic, making them prime concentration points. Heavy traffic areas include:
- 110 Freeway during game-day congestion
- Stadium Way and Vin Scully Avenue approach routes
- Dedicated rideshare zones near Lot 11 and Lot 1
- Surrounding neighborhoods: Echo Park, Silver Lake, downtown corridors
Campaign Execution
Deploy vehicles 2-3 hours before first pitch when fans start arriving. Maintain presence through the game and especially during the post-game exodus when the Dodger Stadium Express runs for 45 minutes. Scale your fleet size based on expected attendance—10 vehicles for a Tuesday night game, 25 for a Saturday rivalry matchup.
Creative Best Practices
Creative execution matters in mobile advertising:
- Design for viewing from multiple angles with bold, simple graphics
- Include contextual messaging tied to baseball culture and championship momentum
- Feature clear calls-to-action with memorable URLs or QR codes
- Ensure brand visibility from distances and moving traffic
Measurement Framework
Track performance through multiple channels:
- Unique campaign URLs and social media engagement
- Foot traffic and attribution data through Placer.ai integration
- Cost-per-impression comparisons against traditional stadium advertising
- Brand lift measurements in Los Angeles market during campaign period
Launch Your Dodger Stadium Mobile Advertising Campaign
Activating a SWARM campaign around Dodger Stadium doesn’t require complex negotiations or multi-year commitments. Carvertise handles the entire process—from vehicle recruitment and graphic installation to real-time deployment and performance analytics.
The planning process begins with campaign objectives. Whether promoting local businesses to affluent LA consumers, launching new products to baseball enthusiasts, or building brand awareness during championship momentum, Carvertise’s sports marketing team develops customized strategies aligned with your goals.
Once deployed, real-time tracking shows exactly where vehicles travel, how many impressions generate, and which routes deliver optimal visibility. Partnership with Placer.ai provides highly-specific data about the number and types of people who see campaigns.
Most brands start with single-game activations or weekend series to establish baseline performance, then scale to multiple games or full homestand coverage based on measured results. With Dodger Stadium parking costs driving fans to rideshare and public transit, mobile advertising reaches this high-value audience exactly where they travel.
Connect with Carvertise’s stadium SWARM team to explore how mobile advertising can deliver Dodger Stadium’s premium audience without premium sponsorship costs.
Frequently Asked Questions
How much does traditional advertising at Dodger Stadium cost?
MLB stadium signage costs a minimum of $30,000-$50,000 for basic placements, while the Dodgers’ jersey patch sponsorship is valued at $46.7 million annually.
What are SWARM events and how do they work at Dodger Stadium?
SWARM events deploy fleets of branded rideshare vehicles around major sporting events. Huggies deployed branded Uber vehicles around Dodger Stadium during the All-Star Game, circulating through parking areas, approach routes, and surrounding neighborhoods.
How much does mobile advertising around Dodger Stadium cost compared to stadium sponsorships?
Most campaigns run with 10-20 cars for a few months, costing $25,000-$50,000—a fraction of the high six figures or millions required for traditional stadium sponsorships.
Can mobile advertising reach the same audience as stadium sponsorships?
Yes, often with extended reach. Mobile advertising reaches 49,000 fans throughout their journey via rideshare, shuttles, and traffic corridors. With parking costing $25-30, many fans use rideshare and public transit.
What results can brands expect from Dodger Stadium SWARM campaigns?
Huggies’ All-Star Game SWARM kicked off a five-month campaign. Similar campaigns showed 116,000 people per game, generating 4 million more impressions than expected.
When is the best time to run mobile advertising campaigns at Dodger Stadium?
Target division rivals, weekend games, playoffs, and promotional nights. Deploy vehicles 2-3 hours before first pitch through post-game exodus.
How does mobile advertising complement other marketing strategies?
Brands amplify existing partnerships through SWARMs. Albertsons swarmed every Cowboys home game to boost their team partnership and test messaging.
What makes Dodger Stadium particularly attractive for mobile advertising?
The stadium hit $1 billion in 2024 revenue with 49,000 fans per game. Expensive parking and heavy traffic drive fans to rideshare, creating concentrated exposure opportunities.