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The latest Carvertise news and insights on rideshare advertising.
In the News
Amid the cars circling around TD Garden ahead of a Boston Bruins playoff game in 2021 were several displaying the face of personal injury attorney Larry Nussbaum and his firm’s c
SOMEWHERE NOT IN FLORIDA, USA — Cities like Boston, New York, Philadelphia, and Chicago are wonderful places, but they’re not known for winter warmth. So, Carvertise wraps cars — not in woolly blankets but in branded advertising — to bring home the message from Florida destinations such as Visit Tampa Bay and Visit St. Pete/Clearwater this season.
The co-founder of Carvertise joins the Marketer’s Brief podcast to discuss ‘swarm events’ and why drivers are its ‘X-factor’
From the Blog
Hockey game days present unique advertising challenges. Die-hard season ticket holders stream toward arenas from every direction. Casual fans fill sports bars throughout the city. Families plan their first NHL experience. Traditional advertising struggles to reach these scattered audiences without burning through budgets on multiple static placements. Mobile vehicle advertising companies like Carvertise change the … Read more
Campus marketing faces a fundamental problem: students tune out promotional messages they see coming. Posters blend into background noise. Digital ads get blocked. Email campaigns sit unopened. Social media requires constant paid promotion just to reach a fraction of your audience. Students make purchasing decisions based on what they encounter organically throughout their day. The … Read more
On campus advertising presents challenges that don’t exist in most markets. Students move between classes, libraries, dining halls, and dormitories throughout the day. They ignore flyers posted on bulletin boards, walk past static banners without noticing, and actively avoid anything that feels like traditional marketing. A poster in the student union reaches only the students … Read more
Promoting travel destinations faces unique challenges. Tourists wander through unfamiliar neighborhoods, make spontaneous decisions about where to eat or what to see, and forget billboard messages by the time they’re ready to act. Traditional tourism advertising bets everything on capturing attention at exactly the right moment. Miss that window, and your message disappears. Vehicle advertising … Read more
Game day creates something billboards can’t touch: concentrated crowds with nowhere else to be. Thousands of people converging on stadiums, arenas, concert venues, festivals. They’re parking. Walking. Tailgating. Waiting in lines. Looking around. Most sports and event marketing tries capturing this moment with static signage hoping fans walk past the right spot. But crowds don’t … Read more
Oakland moves fast. Between tech commuters heading to BART, families navigating through Rockridge, tourists exploring Jack London Square, and professionals working throughout downtown, this city doesn’t pause for advertising. If your billboard sits on Interstate 880 hoping the right people notice, you’re already behind. The East Bay’s most successful businesses understand something fundamental: Oakland’s diversity … Read more