Resources
The latest Carvertise news and insights on rideshare advertising.
In the News
- In The News
When Carvertise had its first $1 million year in 2016, it was a rapidly growing company that hadn’t yet tapped into an advertising trend that would change the game for the industry: rideshare advertising. “For the past 10 years, there’s been a societal change that’s been happening,” said Mac Nagaswami Macleod, the car-wrapping company’s charismatic … Read more
- In The News
Carvertise, an innovative advertising company, has announced plans to hire 50 people in Delaware. The company, founded by Mac Nagaswami Macleod and Greg Star – both graduates of Horn Entrepreneurship at the University Delaware – has experienced 150% growth over the past three years. Macleod presented Carvertise’s growth strategy to the Council on Development Finance … Read more
From the Blog
- Blog
The way businesses approach local radio advertising has changed significantly in recent years. As digital and mobile channels continue to dominate, traditional options like radio struggle to keep up. Once a go-to for small business marketing, radio ads are now losing their edge as consumers shift toward online content. In 2024, local radio advertising may … Read more
- Blog
Finding the right places to advertise your business locally is crucial for small and medium-sized businesses looking to grow. Local advertising is a powerful tool to increase visibility and drive foot traffic or online engagement from nearby customers. However, many businesses struggle with finding affordable yet effective options that fit within their budget. Thankfully, with … Read more
- Blog
Local magazine advertising might seem like a relic of the past in today’s fast-moving digital world. With most global ad spending now focused on digital channels, businesses often wonder if print media is still a viable option. Sure, local magazines offer a personal, community-focused connection, but are they really reaching as many eyes as digital … Read more
- Blog
Local advertising agencies play a crucial role in helping businesses build a strong local presence, whether the goal is to increase foot traffic, enhance regional awareness, or connect with a specific community. These agencies specialize in strategies that target key demographics and locations, using hyper-targeted marketing to amplify brand awareness and improve visibility. In this … Read more
- Blog, Toursim
In the highly competitive world of resort advertising, standing out is crucial for attracting travelers and increasing bookings. With countless options available, resorts need creative and effective advertising strategies to capture attention and build visibility. As consumer behavior shifts, travelers are increasingly relying on online research, peer reviews, and a mix of digital and offline … Read more
- Blog
Bus advertising has long been a go-to option for local businesses, especially since out-of-home (OOH) advertising is known to drive visibility in local markets. In fact, OOH advertising can significantly increase brand awareness, making it a popular choice for businesses aiming to attract nearby customers. Traditional bus advertising, however, comes with limitations. While it offers … Read more