Resources
The latest Carvertise news and insights on rideshare advertising.
In the News
- In The News
When Carvertise had its first $1 million year in 2016, it was a rapidly growing company that hadn’t yet tapped into an advertising trend that would change the game for the industry: rideshare advertising. “For the past 10 years, there’s been a societal change that’s been happening,” said Mac Nagaswami Macleod, the car-wrapping company’s charismatic … Read more
- In The News
Carvertise, an innovative advertising company, has announced plans to hire 50 people in Delaware. The company, founded by Mac Nagaswami Macleod and Greg Star – both graduates of Horn Entrepreneurship at the University Delaware – has experienced 150% growth over the past three years. Macleod presented Carvertise’s growth strategy to the Council on Development Finance … Read more
From the Blog
- Blog
Podcast advertising has expanded in popularity as podcasts attract dedicated audiences. In 2024, this medium is set to deliver strong engagement and a high return on investment, making it a top choice for advertisers looking to connect with listeners. This year is exciting for podcast advertising, as more advertisers recognize the value of reaching engaged … Read more
- Blog
Video On Demand (VOD) advertising is reshaping how brands connect with consumers. By placing ads directly within streaming content on platforms like Netflix, Hulu, and Amazon Prime, VOD advertising ensures that messages reach viewers when they are most engaged. This strategy offers unparalleled precision in targeting, tapping into detailed viewer preferences and habits. As traditional … Read more
- Blog
Strategic advertising techniques can make or break a campaign. Yet, not all methods deliver the returns they promise, and businesses often waste budget on approaches that no longer engage audiences effectively. Carvertise takes a different path. By combining high-impact mobile visibility with advanced tracking, digital ad retargeting, and geofencing, we ensure our clients’ ads reach … Read more
- Blog
Bank advertising isn’t just about putting a brand name out there; it’s about building trust, attracting new customers, and staying top of mind. Carvertise helps banks do this by combining high-visibility rideshare ads with strategic digital retargeting. Using the unique geofencing technology from Streetmetrics, we capture the device IDs of people near our wrapped cars, … Read more
- Blog
Entertainment advertising connects brands to audiences by making movies, shows, and events feel accessible and engaging. But ensuring measurable results demands more than just eye-catching campaigns. At Carvertise, we specialize in a unique blend of physical and digital strategies, combining rideshare advertising with targeted digital retargeting. Using geofencing, we capture device IDs near branded cars … Read more
- Blog
Direct mail advertising has long been a go-to for reaching customers in a tangible way, allowing brands to place their message directly in a person’s hands. But with rising direct mail advertising costs, businesses are left questioning if it’s still worth the investment in 2024. While direct mail can offer a personal touch, it lacks … Read more