Resources
The latest Carvertise news and insights on rideshare advertising.
In the News
- In The News
When Carvertise had its first $1 million year in 2016, it was a rapidly growing company that hadn’t yet tapped into an advertising trend that would change the game for the industry: rideshare advertising. “For the past 10 years, there’s been a societal change that’s been happening,” said Mac Nagaswami Macleod, the car-wrapping company’s charismatic … Read more
- In The News
Carvertise, an innovative advertising company, has announced plans to hire 50 people in Delaware. The company, founded by Mac Nagaswami Macleod and Greg Star – both graduates of Horn Entrepreneurship at the University Delaware – has experienced 150% growth over the past three years. Macleod presented Carvertise’s growth strategy to the Council on Development Finance … Read more
From the Blog
- Blog
In the realm of marketing, the last ten years have ushered in some of the best advertising campaigns that have left an indelible mark on both brands and consumers. Driven by technological advancements and the evolution of consumer behavior, advertising has drastically evolved. Today’s campaigns expertly harness digital tools, big data, and personalization to capture … Read more
- Blog
Addressable TV advertising enables marketers to deliver tailored ads to specific households based on demographics and viewing habits. While this method offers precise targeting, it often comes with high costs and limited reach. At Carvertise, we provide a more cost-effective solution by combining mobile visibility with digital ad retargeting. Our approach uses geofencing technology to … Read more
- Blog
CTV advertising has emerged as a transformative force in the digital marketing arena, capturing the attention of advertisers looking to engage audiences in new ways. In 2024, the rise of Connected TV (CTV) is remarkable, offering dynamic opportunities for marketers in a digital landscape that’s evolving faster than ever. Advertisers are eagerly exploring this medium’s … Read more
- Blog
What happens when a brand pushes its message to the extreme? Shock advertising, a tactic that uses unexpected, controversial, or surprising elements, aims to do just that: grab attention and spark conversation. As consumers are bombarded with countless ads daily, brands find it increasingly challenging to stand out. Shock advertising offers a powerful means to … Read more
- Blog
New York City is a global hub for advertising, hosting numerous agencies that drive brand success. Selecting the right partner from the top advertising agencies in NYC is crucial for achieving impactful campaigns and measurable results. The city’s advertising scene offers a diverse range of agencies, each with unique strengths and specialties. Understanding these distinctions … Read more
- Blog
In 2024, choosing the right types of advertising media can make or break a brand’s marketing success. With new platforms and technologies entering the scene, the challenge isn’t just finding a channel that works but understanding which media drive results for your brand. From digital spaces to innovative out-of-home formats like rideshare advertising, each medium … Read more