Resources
The latest Carvertise news and insights on rideshare advertising.
In the News
- In The News
When Carvertise had its first $1 million year in 2016, it was a rapidly growing company that hadn’t yet tapped into an advertising trend that would change the game for the industry: rideshare advertising. “For the past 10 years, there’s been a societal change that’s been happening,” said Mac Nagaswami Macleod, the car-wrapping company’s charismatic … Read more
- In The News
Carvertise, an innovative advertising company, has announced plans to hire 50 people in Delaware. The company, founded by Mac Nagaswami Macleod and Greg Star – both graduates of Horn Entrepreneurship at the University Delaware – has experienced 150% growth over the past three years. Macleod presented Carvertise’s growth strategy to the Council on Development Finance … Read more
From the Blog
- Blog
Hockey game days present unique advertising challenges. Die-hard season ticket holders stream toward arenas from every direction. Casual fans fill sports bars throughout the city. Families plan their first NHL experience. Traditional advertising struggles to reach these scattered audiences without burning through budgets on multiple static placements. Mobile vehicle advertising companies like Carvertise change the … Read more
- Blog
Campus marketing faces a fundamental problem: students tune out promotional messages they see coming. Posters blend into background noise. Digital ads get blocked. Email campaigns sit unopened. Social media requires constant paid promotion just to reach a fraction of your audience. Students make purchasing decisions based on what they encounter organically throughout their day. The … Read more
- Blog
On campus advertising presents challenges that don’t exist in most markets. Students move between classes, libraries, dining halls, and dormitories throughout the day. They ignore flyers posted on bulletin boards, walk past static banners without noticing, and actively avoid anything that feels like traditional marketing. A poster in the student union reaches only the students … Read more
- Blog
Promoting travel destinations faces unique challenges. Tourists wander through unfamiliar neighborhoods, make spontaneous decisions about where to eat or what to see, and forget billboard messages by the time they’re ready to act. Traditional tourism advertising bets everything on capturing attention at exactly the right moment. Miss that window, and your message disappears. Vehicle advertising … Read more
- Blog
Game day creates something billboards can’t touch: concentrated crowds with nowhere else to be. Thousands of people converging on stadiums, arenas, concert venues, festivals. They’re parking. Walking. Tailgating. Waiting in lines. Looking around. Most sports and event marketing tries capturing this moment with static signage hoping fans walk past the right spot. But crowds don’t … Read more
- Blog
Oakland moves fast. Between tech commuters heading to BART, families navigating through Rockridge, tourists exploring Jack London Square, and professionals working throughout downtown, this city doesn’t pause for advertising. If your billboard sits on Interstate 880 hoping the right people notice, you’re already behind. The East Bay’s most successful businesses understand something fundamental: Oakland’s diversity … Read more