Resources
The latest Carvertise news and insights on rideshare advertising.
In the News
- In The News
When Carvertise had its first $1 million year in 2016, it was a rapidly growing company that hadn’t yet tapped into an advertising trend that would change the game for the industry: rideshare advertising. “For the past 10 years, there’s been a societal change that’s been happening,” said Mac Nagaswami Macleod, the car-wrapping company’s charismatic … Read more
- In The News
Carvertise, an innovative advertising company, has announced plans to hire 50 people in Delaware. The company, founded by Mac Nagaswami Macleod and Greg Star – both graduates of Horn Entrepreneurship at the University Delaware – has experienced 150% growth over the past three years. Macleod presented Carvertise’s growth strategy to the Council on Development Finance … Read more
From the Blog
- Blog
Standing out in Oxnard’s competitive market is tougher than it looks. Whether you’re launching a new restaurant, expanding your business across Ventura County, or fighting for attention during the California Strawberry Festival, traditional billboards get expensive fast—and tracking ROI can be nearly impossible. We changed that by providing deep analytics on fleet advertising campaigns (we … Read more
- Blog
Ventura’s coastal location between Santa Barbara and Malibu makes it prime billboard real estate. Traditional billboards along US 101, SR 126, and SR 118 cost $348 to $5,389 per four weeks, while digital options start at $1,554 monthly. Add design ($850+) and fabrication costs, and campaigns easily exceed $7,000 before launch. Small businesses face four-week … Read more
- Blog
Every fall weekend, millions of fans arrive at stadiums hours before kickoff for America’s favorite pre-game ritual: tailgating. 70% of NFL game attendees and 64% of college football fans tailgate before games, spending an average of 1.5 hours in parking lots with approximately 10 attendees per gathering. These parking lots transform into massive social gatherings … Read more
- Blog
Dodger Stadium, home to baseball’s 2024 World Series champions, draws an average of 47,000 fans per game—creating unparalleled advertising opportunities. But traditional stadium sponsorships come with million-dollar price tags that put them out of reach for most brands. The Dodgers added $70 million in sponsorship revenue in 2024, with their jersey patch sponsorship valued at … Read more
- Blog
The Hill stands as UCLA’s premier student commercial district—home to restaurants, shops, and entertainment venues where 45,000+ Bruins spend time daily. Traditional advertising methods including storefront signage, digital screens, and flyers face intense competition and limited reach beyond immediate foot traffic on Gayley and Broxton Avenues. Advertising remains confined to physical storefronts, creating difficulty reaching … Read more
- Blog
Reaching Gen Z college students presents unique challenges—this digitally native generation actively resists traditional advertising. Campus flyers get ignored within hours, student newspaper ads face declining readership, and campus billboards blend into filtered background noise. Digital advertising fares no better, with Gen Z using ad-blockers at higher rates than previous generations while scrolling past social … Read more