Yes, out-of-home advertising can drive store visits, and footfall studies can show how much. A footfall study compares store visits from people exposed to a campaign against a similar group that wasn’t exposed. In Carvertise campaigns measured this way, exposed audiences were 13.16x more likely to visit Albertsons stores and 1.67x more likely to visit … Read more

You can market around the Super Bowl without an official NFL sponsorship by reaching fans in the host city and in your own markets during big-game week, without using the league’s trademarks. Branded vehicles around airports, hotels, fan events, watch parties and the routes to the stadium put your brand in front of crowds all … Read more

Clicks and promo codes miss most of what rideshare advertising drives because people don’t click a car. They see a branded vehicle, then search for the brand later, type in the URL, open the app or walk into a store, and none of that carries a code or a tracked link. To measure rideshare advertising … Read more

Tourism boards measure visitation from out-of-home campaigns by connecting exposure in a feeder market to what travelers do next. That means pairing delivery metrics (impressions, unique devices, miles driven) with outcome studies: web lift, which compares site visits from exposed people against a control group, and visitation attribution, which counts how many exposed people later … Read more

Conference advertising reaches attendees of a trade show or industry event, both inside the venue and across the host city. The main formats are in-venue sponsorships, airport and hotel placements, geofenced digital ads, branded vehicles and branded attendee transportation. The strongest B2B campaigns combine a few of these around where attendees actually go, set measurement … Read more

The best ways to extend conference visibility without a booth are to map where attendees go outside the venue, put branded vehicles around the convention center and attendee hotels, offer complimentary rides, concentrate visibility in peak windows, and connect that street-level presence to digital retargeting. Together, these tactics amplify a sponsorship you’ve already paid for, … Read more

Before booking a Conference Takeover, ask eight questions: what the campaign is meant to achieve, where the vehicles will operate, what the price includes, how results are measured, how it reaches attendees beyond the venue, how flexible the plan is, what proof the provider can show, and what happens before, during and after the event. … Read more

The most valuable conference touchpoints outside the venue are airports, airport-to-hotel rides, conference hotels, hotel pickup zones, coffee shops, restaurants and evening venues, the routes around the convention center, downtown business districts, off-site networking events, and rideshare routes across the host city. Attendees pass through each of these several times a day, and each is … Read more

To design VIP event transportation, start with the guest journey, not the vehicle. Identify your priority guests, map every ride from airport arrival to final departure, set the experience standard for branding and hospitality, plan for schedule changes, and agree on measurement before the event. Done well, transportation becomes part of the VIP event experience … Read more

To choose a Branded Chauffeur provider, give every candidate the same brief, then ask how they plan around your event schedule, how they approve your branding, who supports you on event day, how they handle changes, and what they report afterward. Vehicles and drivers look similar on paper. These questions show the real differences. Whether … Read more