Visit PA

With the FIFA World Cup 2026™ bringing travelers and experience-seekers to Philadelphia, Visit Pennsylvania wanted to reach that audience while they were in town and inspire them to explore more of the state, keeping Pennsylvania tourism top of mind and driving future visitation.

Twenty-one full-wrapped rideshare vehicles saturated Philadelphia for four weeks during the World Cup window. Match-day SWARMS put groups of 10 branded cars where crowds were gathering, with two additional six-hour SWARMS through the flight, and driver handouts carried the message from the curb into the car.

Digital retargeting extended the on-street exposure to mobile and web: 400,778 impressions and 327 clicks across a 14-day flight. A social media sizzle reel captured the fleet in action for owned and earned channels.

The fleet delivered 4,282,623 impressions across 27,991 miles, 4,683,401 impressions combined with digital. The campaign was a success for Visit Pennsylvania, meeting its objectives and giving the destination a prominent presence among World Cup travelers.