WGU
WGU · How WGU’s School of Business built awareness across Chicagoland: on everyday streets, on college campuses and at the events where the city comes together.
18.4M+
fleet impressions in 9 weeks
93,715
miles driven across Chicagoland
13
SWARMS at campuses, conferences + events
25
full-wrapped vehicles in market
WGU’s School of Business wanted to put WGU on Chicago’s streets and campuses, building awareness across Chicagoland and reaching prospective students and their parents on everyday streets, on local college campuses and at the events where the city comes together.
We deployed 25 full-wrapped vehicles across Chicagoland for a nine-week flight, April through June. Campus SWARMS brought groups of wrapped cars to Wilbur Wright College, Joliet Junior College and the College of DuPage, and 13 SWARMS in all converged where prospective students and parents gather: education and marketing conferences, Cubs games, concerts, the Chicago 13.1 Half Marathon and Pride, 4 to 12 cars per event, campus to Wrigley.
The fleet delivered 18.4M+ impressions across 93,715 miles in nine weeks, verified by StreetMetrics. And the question started coming back from the street: “What’s WGU?” Students and parents started asking.
Campus SWARM / Chicagoland
Mapping
StreetMetrics · by market25
Vehicles
9
Weeks
18.4M+
Impressions
93,715
Miles
Fleet impressions
Twenty-five full wraps saturated Chicagoland for nine weeks: 18.4M+ fleet impressions across 93,715 miles, verified by StreetMetrics, with 13 SWARMS putting the brand where prospective students and their parents gather.
In their words
Driver perspectiveThe WGU campaign stood out because so many students and parents asked about what WGU is all about.Nelson V. / Carvertise driver
People often asked me about the school after seeing the ad in parking lots at grocery stores and at work.Jasmine E. / Carvertise driver