December 19, 2019 – WILMINGTON, Delaware
Carvertise, Inc., a leading provider of transit-based outdoor advertising solutions, has announced its expansion into international markets with the launch of the first ever rideshare campaign in Toronto, Canada. Visit Tampa Bay (“VTB”), now in their 4th campaign with Carvertise, is a launch partner of Carvertise’s international marketing solution. To date, Carvertise has placed 118 rideshare cars on the road for VTB that have driven over 400,000 miles, created over 60 million impressions, and picked up over 42,900 passengers – all experiencing VTB’s message firsthand. VTB has also worked with Carvertise to deliver their message to the New York, Boston, Chicago, Philadelphia, Dallas, Miami, and Orlando markets.
“Carvertise has been a terrific partner with innovative solutions to help us capture the attention of our target audience,” said Patrick Harrison, CMO of Visit Tampa Bay. “We were thrilled to utilize their international offerings, with out-of-home inventory that helps remind those in colder climates of the warmth and benefits of visiting Tampa Bay. There’s no better opportunity to help promote our message to those outside in those cold environments. Their connected solutions also help us easily track campaign performance, which can be used to further maximize the use of our ad dollars.”
“As a mobile canvas for visual storytelling, we love Carvertise,” said Gina Kline, Group Media Director at FKQ Advertising + Marketing, VTB’s advertising agency of record. “Given the success of our domestic campaigns, we’re excited to expand our reach internationally with a fleet of captivating cars that maximize metrics.”
“We’re very excited to announce our global capabilities to the Carvertise suite of products, as well as our continued partnership with Visit Tampa Bay,” said Mac Macleod, CEO of Carvertise, Inc. “Our team is fanatical about serving the needs of both our driver network and our advertising partners, and these global product extensions are great examples of the work our team is doing to bring new excitement to out-of-home advertising.”
“I notice I get a lot of looks on the street and people are definitely checking out the advertisement,” said Richard P., a Toronto-based driver with Carvertise. “People ask where Tampa Bay is located, [and] they think warm weather sounds good right about now. The south birds…who usually go to Mexico or Miami, are now interested in Tampa Bay. It’s bringing awareness!”
Carvertise is America’s leader in rideshare advertising and marketing technologies. Since 2012, Carvertise has helped top brands across the country reach their target consumers in a way that’s memorable, effective and proven. Powered by high-mileage rideshare drivers, Carvertise is revolutionizing the transit advertising industry by providing a media solution with superior tracking, targeting, and memorability. For more information, please visit Carvertise.com.
About Visit Tampa Bay:
The hip, urban heart of Florida’s Gulf coast beats in Tampa Bay. Visit Tampa Bay encourages adventurous travelers to unlock sun, fun and culture in Florida’s most diverse travel destination. We are a not-for-profit corporation that works with 800 partners to tell the world the story of Tampa Bay. Treasure awaits. For more information, please visit www.visittampabay.com.
About FKQ Advertising + Marketing:
FKQ Advertising + Marketing is the largest independent agency in the Tampa Bay region, delivering exceptional creative and strategic results for its Clients for nearly 60 years. The full-service firm, which offers a broad spectrum of industry expertise, serves as an agency of record for a variety of global, national and regional brands, including Hertz Car Rental, Dollar Rent A Car, Thrifty Car Rental, Visit Tampa Bay, Essilor, Transitions Optical Inc., Melitta USA, and Tampa General Hospital, to name a few. For more information, visit FKQ.com.
Director of Marketing