Know how: Greg Star of Carvertise on marketing campaigns
Every company needs to market in one form or another. I’ve been fortunate enough to be in the room with prospective clients as they gear up for marketing pushes. Here are some key takeaways for companies and marketers.
1. Take out your personal bias
Take out what the product/service means to you, and put yourself in the shoes of the buyer. So many times, what the marketing buyer feels is important to convey does not have the same appeal to the end user.
2. Keep it simple